{"id":768593,"date":"2023-10-27T01:11:26","date_gmt":"2023-10-27T07:11:26","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/"},"modified":"2023-10-27T01:11:26","modified_gmt":"2023-10-27T07:11:26","slug":"bing-ads-vs-google-ads","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/","title":{"rendered":"Bing Ads vs.  Google Ads"},"content":{"rendered":"<picture title=\"bing vs adword\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/Anuncios-de-Bing-vs-Anuncios-Google.png\" title=\"bing vs adword\" class=\"sp-no-webp\" alt=\"dsim-bild\"><\/picture>\n<p>Som onlinemarknadsf\u00f6rare \u00e4r det viktigt att du granskar olika annonsplattformar f\u00f6r ditt f\u00f6retag och dina kunder.<\/p>\n<p>Det \u00e4r viktigt att veta vilket som fungerar b\u00e4st f\u00f6r f\u00f6retag, demografi och faktiskt budgetar.<\/p>\n<p>H\u00e4r i denna fallstudie kommer vi att prata om AdWords och Bing Ads;  som ger det b\u00e4sta v\u00e4rdet.<\/p>\n<p>Om du \u00e4r f\u00f6retagare och ser betalda s\u00f6kannonser kanske du funderar p\u00e5 hur betala per klick (PPC) fungerar och om det \u00e4r r\u00e4tt drag f\u00f6r din marknadsf\u00f6ringsstrategi.<\/p>\n<p>PPC \u00e4r en onlineannonsering d\u00e4r annons\u00f6rer endast betalar n\u00e4r en konsument klickar p\u00e5 deras annons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vad_AdWords_erbjuder_dig\"><\/span><strong>Vad AdWords erbjuder dig<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google AdWords erbjuder annonsutrymme i Googles s\u00f6kn\u00e4tverk eller Googles Display-n\u00e4tverk.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Pa_Googles_soknatverk_far_du\"><\/span><strong>P\u00e5 Googles s\u00f6kn\u00e4tverk f\u00e5r du:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<ul>\n<li>3 rader text, med en rubrik (25 tecken) och 2 beskrivande rader (35 tecken vardera)<\/li>\n<li><strong>annonstill\u00e4gg<\/strong><strong>\u2013<\/strong> Lade till sidtillg\u00e5ngar f\u00f6r samtal, som specialerbjudanden, telefonnummer, recensioner, din plats och annan anv\u00e4ndbar information<\/li>\n<li>S\u00f6k p\u00e5 Googles s\u00f6kmotorresultatsida (SERP) efter ditt specifika s\u00f6kord, antingen \u00f6verst eller till h\u00f6ger<\/li>\n<\/ul>\n<p>Placeringen d\u00e4r din Google s\u00f6kannons visas beror p\u00e5 en m\u00e4ngd olika faktorer.  Dessa best\u00e5r av ditt h\u00f6gsta bud, ditt annonskvalitetsresultat och konkurrensen om s\u00f6kordet du riktar in dig p\u00e5.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Googles_Display-natverk_GDN_erbjuder_ett_nagot_annat_alternativ\"><\/span><strong>Googles Display-n\u00e4tverk (GDN) erbjuder ett n\u00e5got annat alternativ:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<ul>\n<li>Text-, foto-, interaktiva och videoannonser<\/li>\n<li>Annons\u00f6rer kan v\u00e4lja specifika webbplatser d\u00e4r deras annons \u00e4r kvalificerad att visas ist\u00e4llet f\u00f6r att visas p\u00e5 SERP.<\/li>\n<li>Annons\u00f6rer har m\u00f6jlighet att v\u00e4lja att rikta in sig efter intressen, \u00e5ldrar, specifika webbplatser, plats och k\u00f6n.<\/li>\n<\/ul>\n<p>Googles Display-n\u00e4tverk visar dina annonser p\u00e5 s\u00e4rskilda webbplatser ist\u00e4llet f\u00f6r s\u00f6kmotorresultat.  Mer \u00e4n en miljon webbplatser deltar i Display-n\u00e4tverket.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vad_Bing_Ads_erbjuder_dig\"><\/span><strong>Vad Bing Ads erbjuder dig<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google AdWords s\u00f6kn\u00e4tverk har 67 % av den amerikanska s\u00f6kmarknadsandelen j\u00e4mf\u00f6rt med Yahoo!  Bing annonsn\u00e4tverk, som f\u00f6rv\u00e4rvar cirka 29%.<\/p>\n<p>Varf\u00f6r skulle n\u00e5gon beh\u00f6va anv\u00e4nda Bings annonsn\u00e4tverk n\u00e4r Googles s\u00f6kmarknad har en enorm andel?<\/p>\n<p>Det finns en hel del f\u00f6rdelar med att annonsera p\u00e5 Yahoo!  Bings annonsn\u00e4tverk.<\/p>\n<p>P\u00e5 Bing Ad-n\u00e4tverket tj\u00e4nar du det h\u00e4r:<\/p>\n<ul>\n<li>2 rader text inklusive en rubrik (25 tecken) och en beskrivningsrad (71 tecken)<\/li>\n<li><strong>annonstill\u00e4gg-<\/strong> Bing Ads erbjuder informationstill\u00e4gg och telefonnummertill\u00e4gg<\/li>\n<li>Annonsplaceringar p\u00e5 Bing och Yahoo!  \u00c4gda och drivna webbplatser och associerade webbplatser<\/li>\n<li>Tillg\u00e5ng till 45 miljoner m\u00e4nniskor som anv\u00e4nder Bing fullt ut<\/li>\n<li>Annons\u00f6rer kan anv\u00e4nda en m\u00e5nadsbudget p\u00e5 Bing kontra Googles dagliga budget<\/li>\n<\/ul>\n<p>Yahoo!  Bing Ad Network har ofta en l\u00e4gre kostnad per klick (CPL) och h\u00f6gre klickfrekvens (CTR), eftersom det \u00e4r mindre konkurrens.  Det betyder att dina annonser enkelt kan rankas h\u00f6gre \u00e4n p\u00e5 Google.<\/p>\n<p>I den h\u00e4r fallstudien kommer du att l\u00e4ra dig vilka n\u00e5gra av de viktigaste skillnaderna \u00e4r och hur de fungerar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kostnad_per_klick_CPC_och_genomsnittlig_position\"><\/span><strong>#Kostnad per klick (CPC) och genomsnittlig position<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Om man tittar p\u00e5 mer \u00e4n ett f\u00e5tal konton inom hemtj\u00e4nstbranschen var den genomsnittliga positionen cirka 35 % h\u00f6gre p\u00e5 Bing.<\/p>\n<p>Dina annonser kan visas h\u00f6gre p\u00e5 Bing, men till vilken kostnad?<\/p>\n<p>Som ett resultat \u00e4r CPC n\u00e5got l\u00e4gre p\u00e5 Bing \u00e4n p\u00e5 AdWords.<\/p>\n<p>B\u00e4ttre placering och l\u00e4gre CPC g\u00f6r Bing-annonser lite mer intressanta f\u00f6r budgetvarningsannons\u00f6ren.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Resultat\"><\/span><strong>Resultat: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>\u00c4ven om Google AdWords har st\u00f6rre s\u00f6kvolym och konsumenterna ser annonser \u00f6verlag, kanske du kan f\u00e5 b\u00e4ttre annonsposition och l\u00e4gre CPC p\u00e5 Bing Ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Klickfrekvens_CTR\"><\/span><strong>#Klickfrekvens (CTR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTR \u00e4r en viktig faktor f\u00f6r att definiera om dina annonser \u00e4r effektiva eller inte.  Ju h\u00f6gre CTR, desto st\u00f6rre respons p\u00e5 dina annonser.<\/p>\n<p>Klickfrekvenserna \u00e4r mycket h\u00f6gre p\u00e5 Bing \u00e4n p\u00e5 AdWords i ett exempeltest.  Annonsformaten skiljer sig ocks\u00e5 en del mellan de tv\u00e5 plattformarna, vilket kan vara en bidragande orsak h\u00e4r.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-31770 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"755x141\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/1642586048_440_Anuncios-de-Bing-vs-Anuncios-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-31770 sp-no-webp\" alt=\"dsim-bild\" height=\"141\" width=\"755\" data-=\"\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Resultat-2\"><\/span><strong>Resultat: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>I ett exempeltest fick Bing Ads en h\u00f6gre CTR \u00e4n Google AdWords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Budgetar\"><\/span><strong>#Budgetar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Du kommer inte att kunna spendera samma summa pengar p\u00e5 Bing Ads som du kommer att g\u00f6ra p\u00e5 Google AdWords.  Budgetar varierar beroende p\u00e5 bransch, men vi ser vanligtvis Bing-budgetar p\u00e5 mellan 20 % och 35 % av samma AdWords-utgifter.<\/p>\n<table style=\"height: 251px;\" width=\"339\">\n<thead>\n<tr>\n<td width=\"155\"><strong>Annonsplattform<\/strong><\/td>\n<td width=\"131\"><strong>Budget<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"155\">Google Ads<\/td>\n<td width=\"131\">2 000 USD<\/td>\n<\/tr>\n<tr>\n<td width=\"155\">Bing-annonser<\/td>\n<td width=\"131\">$400 &#8211; $700<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Men vad Bing saknar i volym, det kompenserar f\u00f6r prestanda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Konverteringsfrekvens_och_kostnad_per_potentiell_kund_CPL\"><\/span><strong>#Konverteringsfrekvens och kostnad per potentiell kund (CPL)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Omvandlingssp\u00e5rning \u00e4r komplicerad i Bing Ads.  Installationen \u00e4r inte l\u00e4tt, \u00e4ven om det inte \u00e4r helt ditt fel.<\/p>\n<p>Google g\u00f6r det enkelt att ta med Googles produkter.  Bing \u00e4r en konkurrent, s\u00e5 att integrera Bing Ads med Google Tag Manager och Google Analytics \u00e4r inte s\u00e5 enkelt.<\/p>\n<p>Oavsett s\u00e5 ser vi b\u00e4ttre konverteringsfrekvenser fr\u00e5n Bing.  Kostnaden per konvertering \u00e4r ocks\u00e5 billigare, s\u00e5 du kanske betalar mindre f\u00f6r samma lead p\u00e5 Bing.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-31771 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"402x204\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/1642586049_19_Anuncios-de-Bing-vs-Anuncios-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-31771 sp-no-webp\" alt=\"dsim-bild\" height=\"204\" width=\"402\" data-=\"\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Resultat-3\"><\/span><strong>Resultat: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Med endast 1 av 3 s\u00f6kningar utf\u00f6rda p\u00e5 Bing vinner Google i s\u00f6kvolymkategorin och dess anv\u00e4ndare tenderar att konvertera oftare.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Planera_en_komplett_reklamstrategi\"><\/span><strong>Planera en komplett reklamstrategi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Som annons\u00f6r vill du vara s\u00e4ker p\u00e5 att du drar nytta av alla r\u00e4tt s\u00f6kningar du kan samtidigt som du spenderar minsta m\u00f6jliga summa av dina surt f\u00f6rv\u00e4rvade pengar.<\/p>\n<p>Ta en minut f\u00f6r att analysera dina m\u00e5l och m\u00e5lgrupp och planera sedan din annonseringsstrategi d\u00e4refter.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Exempel\"><\/span><strong>Exempel- <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords-natverket\"><\/span><strong>#Google AdWords-n\u00e4tverket<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Vodafone\"><\/span><strong>Vodafone<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h6><span class=\"ez-toc-section\" id=\"%E2%80%9CVodafone_%E2%80%98Structured_Snippets_okar_sok-CTR_med_100_%E2%80%9D\"><\/span><strong>&#8220;Vodafone &#8216;Structured Snippets&#8217; \u00f6kar s\u00f6k-CTR med 100 %&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Vodafone \u00e4r en passionerad anv\u00e4ndare av annonstill\u00e4gg och ville f\u00f6rb\u00e4ttra s\u00f6kannonsresultat.<\/p>\n<p><strong>&#8220;Vi anv\u00e4nde samtal <\/strong><strong>till\u00e4gg, webbplatsl\u00e4nkar<\/strong><strong>, adresstill\u00e4gg och recensionstill\u00e4gg, men vi letade efter fler s\u00e4tt att skilja oss fr\u00e5n konkurrenterna.  &#8220;Vi b\u00f6rjade anv\u00e4nda strukturerade kodavsnitt i AdWords i syfte att ge konsumenterna mer information om de viktigaste USP:erna och det breda utbudet av produkter som Vodafone erbjuder, samt att \u00f6ka klickfrekvensen.&#8221;  \u2013 Elliot Saxton, Vodafone Account Manager p\u00e5 MEC UK.<\/strong><\/p>\n<p><picture class=\"aligncenter size-full wp-image-31774 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"800x647\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/Anuncios-de-Bing-vs-Anuncios-Google.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-31774 sp-no-webp\" alt=\"dsim-bild\" height=\"647\" width=\"800\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Mal\"><\/span><strong>M\u00e5l<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Ge mer information om Vodafones viktigaste USP:er och ett brett utbud av produkter inom digital reklam.<\/li>\n<li>\u00d6ka klickfrekvensen f\u00f6r s\u00f6kannonser<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Losningen\"><\/span><strong>L\u00f6sningen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>F\u00f6retaget anv\u00e4nde strukturerade kodavsnitt som en del av en annonstill\u00e4ggsstrategi p\u00e5 Google AdWords.<\/p>\n<p><strong>Strukturerade utdrag<\/strong> \u00e4r en typ av annonstill\u00e4gg som g\u00f6r det m\u00f6jligt f\u00f6r annons\u00f6rer att lyfta fram s\u00e4rskilda egenskaper hos deras varum\u00e4rkes produkter och tj\u00e4nster innan bes\u00f6karna klickar till deras webbplats.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-31773 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"534x175\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/1642586050_709_Anuncios-de-Bing-vs-Anuncios-Google.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-31773 sp-no-webp\" alt=\"dsim-bild\" height=\"175\" width=\"534\" data-=\"\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Resultat-4\"><\/span><strong>Resultat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>8 % \u00f6kning av CTR f\u00f6r varum\u00e4rkesaktivitet<\/li>\n<li>100 % \u00f6kning av klickfrekvensen f\u00f6r enbart SIM-aktivitet<\/li>\n<li>Enhetsspecifik aktivitet CTR f\u00f6rdubblades.<\/li>\n<\/ul>\n<p><strong>&#8220;Strukturutdrag har f\u00f6rb\u00e4ttrat annonsrelevansen.  De gjorde det ocks\u00e5 m\u00f6jligt f\u00f6r oss att enkelt marknadsf\u00f6ra f\u00e4rgen p\u00e5 v\u00e5r produkt. <\/strong><strong>set, n\u00e5got som inte riktigt var genomf\u00f6rbart tidigare.  Strukturerade kodavsnitt \u00e4r nu en del av den vanliga aktiviteten och \u00f6verv\u00e4gs innan alla kampanjlanseringar, s\u00e4ger Elliot om resultaten.<\/strong><\/p>\n<p>Vodafone \u00e4r en av m\u00e5nga annons\u00f6rer som har lyckats med annonstill\u00e4gg.  Anv\u00e4ndning av annonstill\u00e4gg i s\u00f6kannonser resulterar i genomsnitt i en klickfrekvens\u00f6kning p\u00e5 10\u201315\u00a0% f\u00f6r varje nytt till\u00e4gg som l\u00e4ggs till.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_annonsnatverk\"><\/span><strong>#Bing annonsn\u00e4tverk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"grashoppa\"><\/span><strong>gr\u00e4shoppa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h6><span class=\"ez-toc-section\" id=\"%E2%80%9CTelekomforetaget_ser_437_hogre_konverteringsfrekvens_och_29_lagre_kostnad_per_potentiell_kund_med_Bing_Ads%E2%80%9D\"><\/span><strong>&#8220;Telekomf\u00f6retaget ser 437 % h\u00f6gre konverteringsfrekvens och 29 % l\u00e4gre kostnad per potentiell kund med Bing Ads&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<h5><span class=\"ez-toc-section\" id=\"Utmaning\"><\/span><strong>Utmaning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Grasshopper, en leverant\u00f6r av virtuella telefonsystem, letade efter en ny str\u00f6m av potentiella kunder f\u00f6r att hj\u00e4lpa deras verksamhet att v\u00e4xa.  Du anv\u00e4nde redan radioannonser och Google AdWords n\u00e4r du inkluderade Bing Ads i din digitala strategi.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Losningen-2\"><\/span><strong>L\u00f6sningen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Grasshopper b\u00f6rjade med att importera Google AdWords-kampanjer till Bing Ads f\u00f6r att \u00f6ka sin n\u00e4rvaro online.  F\u00f6rutom att skapa en ny pipeline av potentiella kunder p\u00e5 bara n\u00e5gra minuter, anv\u00e4nde Grasshopper Bing Ads f\u00f6r att minska sin kostnad per potentiell kund (CPL).<\/p>\n<p><picture class=\"aligncenter size-full wp-image-31772 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x238\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2022\/01\/1642586050_352_Anuncios-de-Bing-vs-Anuncios-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-31772 sp-no-webp\" alt=\"dsim-bild\" height=\"238\" width=\"750\" data-=\"\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Resultat-5\"><\/span><strong>Resultat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>437 % \u00f6kning av konverteringar<\/li>\n<li>29% minskning i kostnad per lead<\/li>\n<li>333 % \u00f6kning av klick<\/li>\n<li>43 % \u00f6kning av visningar<\/li>\n<li>65 % \u00f6kning i CTR<\/li>\n<\/ul>\n<p>F\u00f6retaget uppskattade att antalet potentiella kunder skulle v\u00e4xa, men var imponerade av kvaliteten p\u00e5 publiken.<\/p>\n<p><strong>&#8220;Baserat p\u00e5 de resultat vi har sett rekommenderar jag att andra f\u00f6retag inkluderar Bing Ads i sina s\u00f6kmarknadsf\u00f6ringsinsatser.&#8221;  \u2013 Greg Kristan, SEO-specialist p\u00e5 Grasshopper. <\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Slutsats\"><\/span><strong>Slutsats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google kan ge dig mer s\u00f6ktrafik, men Bing Ads kan vara en effektiv marknadsf\u00f6ringskanal med h\u00f6gre rankning, l\u00e4gre CTR och CPC.<\/p>\n<p>S\u00e5 AdWords \u00e4r inte \u00f6verl\u00e4gset Bing Ads eller vice versa.  De \u00e4r helt enkelt motpoler.  Beroende p\u00e5 din bransch, konkurrens, omfattning av h\u00e4nsyn och m\u00e5nga andra faktorer kan det ena annonsn\u00e4tverket fungera b\u00e4ttre f\u00f6r dig \u00e4n det andra.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Vad_AdWords_erbjuder_dig\" >Vad AdWords erbjuder dig<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Pa_Googles_soknatverk_far_du\" >P\u00e5 Googles s\u00f6kn\u00e4tverk f\u00e5r du:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Googles_Display-natverk_GDN_erbjuder_ett_nagot_annat_alternativ\" >Googles Display-n\u00e4tverk (GDN) erbjuder ett n\u00e5got annat alternativ:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Vad_Bing_Ads_erbjuder_dig\" >Vad Bing Ads erbjuder dig<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Kostnad_per_klick_CPC_och_genomsnittlig_position\" >#Kostnad per klick (CPC) och genomsnittlig position<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Resultat\" >Resultat:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Klickfrekvens_CTR\" >#Klickfrekvens (CTR)<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Resultat-2\" >Resultat:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Budgetar\" >#Budgetar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Konverteringsfrekvens_och_kostnad_per_potentiell_kund_CPL\" >#Konverteringsfrekvens och kostnad per potentiell kund (CPL)<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Resultat-3\" >Resultat:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Planera_en_komplett_reklamstrategi\" >Planera en komplett reklamstrategi<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Exempel\" >Exempel-<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Google_AdWords-natverket\" >#Google AdWords-n\u00e4tverket<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Vodafone\" >Vodafone<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#%E2%80%9CVodafone_%E2%80%98Structured_Snippets_okar_sok-CTR_med_100_%E2%80%9D\" >&#8220;Vodafone &#8216;Structured Snippets&#8217; \u00f6kar s\u00f6k-CTR med 100 %&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Mal\" >M\u00e5l<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Losningen\" >L\u00f6sningen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Resultat-4\" >Resultat<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Bing_annonsnatverk\" >#Bing annonsn\u00e4tverk<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#grashoppa\" >gr\u00e4shoppa<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#%E2%80%9CTelekomforetaget_ser_437_hogre_konverteringsfrekvens_och_29_lagre_kostnad_per_potentiell_kund_med_Bing_Ads%E2%80%9D\" >&#8220;Telekomf\u00f6retaget ser 437 % h\u00f6gre konverteringsfrekvens och 29 % l\u00e4gre kostnad per potentiell kund med Bing Ads&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Utmaning\" >Utmaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Losningen-2\" >L\u00f6sningen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Resultat-5\" >Resultat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blogging-techies.com\/sw\/bing-ads-vs-google-ads\/#Slutsats\" >Slutsats<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Som onlinemarknadsf\u00f6rare \u00e4r det viktigt att du granskar olika annonsplattformar f\u00f6r ditt f\u00f6retag och dina kunder. Det \u00e4r viktigt att veta vilket som fungerar b\u00e4st f\u00f6r f\u00f6retag, demografi och faktiskt budgetar. H\u00e4r i denna fallstudie kommer vi att prata om AdWords och Bing Ads; som ger det b\u00e4sta v\u00e4rdet. Om du \u00e4r f\u00f6retagare och ser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":768594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/Your-Website.jpg.webp","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-768593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/768593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=768593"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/768593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/768594"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=768593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=768593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=768593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}