{"id":771444,"date":"2023-10-28T23:52:21","date_gmt":"2023-10-29T05:52:21","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/"},"modified":"2023-10-28T23:52:21","modified_gmt":"2023-10-29T05:52:21","slug":"6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/","title":{"rendered":"6 tips f\u00f6r att f\u00f6rb\u00e4ttra din marknadsf\u00f6ring med Google Analytics"},"content":{"rendered":"<picture title=\"Google-Analytics-Featured\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" title=\"Google Analytics Spotlight\" class=\"sp-no-webp\" alt=\"Google Analytics Spotlight\"><\/picture>\n<p>Google Analytics \u00e4r det mest anv\u00e4ndbara och popul\u00e4raste.  Med djup kunskap om Google Analytics kan du dra nytta av dess omfattande funktioner och kraftfulla webbplatsstatistik f\u00f6r att kraftigt optimera och f\u00f6rb\u00e4ttra dina marknadsf\u00f6ringsinsatser.<\/p>\n<p>Nedan finns sex tips som hj\u00e4lper dig att f\u00e5 ut mer av Google Analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Lagg_till_WordPress\"><\/span><strong>#1 L\u00e4gg till WordPress <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Med hj\u00e4lp av Google Analytics by Yoast plugin kan du enkelt l\u00e4gga till Google Analytics p\u00e5 din WordPress-webbplats.<\/p>\n<p>Detta plugin erbjuder avancerade funktioner som att sp\u00e5ra visningar efter f\u00f6rfattare, visningar efter inl\u00e4ggstyp och andra specifika dimensioner.  Det l\u00e5ter dig konfigurera funktioner som att sp\u00e5ra utg\u00e5ende klick, nedladdningar och interna l\u00e4nkar som omdirigerar till externa webbplatser.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33435 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x579\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437188_477_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33435 sp-no-webp\" alt=\"wordpress-dsim\" height=\"579\" width=\"750\"><\/picture><\/p>\n<p>Du kan ocks\u00e5 anv\u00e4nda den f\u00f6r att ignorera trafik fr\u00e5n administrat\u00f6rer och andra anv\u00e4ndare, genoms\u00f6ka s\u00f6kresultatsidor och 404-sidor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_E-postmarknadsforingstrafik\"><\/span><strong>#2 E-postmarknadsf\u00f6ringstrafik<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-postmarknadsf\u00f6ringsplattformar som MailChimp, GetResponse och Constant Contact l\u00e5ter dig sp\u00e5ra trafik fr\u00e5n l\u00e4nkar i dina e-postmeddelanden till dina e-postkampanjer.<\/p>\n<p>Med Google Analytics-rapporter \u00e4r det enkelt att j\u00e4mf\u00f6ra e-post med dina andra marknadsf\u00f6ringskanaler online och samla in insikter som t\u00e4cker l\u00e5ngt ut\u00f6ver det enkla antalet klick och \u00f6ppningar som genereras av din e-postkampanj.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33430 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x424\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437188_677_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33430 sp-no-webp\" alt=\"e-postmarknadsf\u00f6ring-analytiska-segment\" height=\"424\" width=\"750\"><\/picture><\/p>\n<p>Om du till exempel anv\u00e4nder MailChimp l\u00e5ter den dig markera en ruta f\u00f6r att l\u00e4gga till UTM-parametrar till l\u00e4nkar n\u00e4r du skapar en e-postkampanj, s\u00e5 att du kan se l\u00e4nktrafik inom Google Analytics.<\/p>\n<p>Du kan ocks\u00e5 st\u00e4lla in Google Analytics ID f\u00f6r att sp\u00e5ra bes\u00f6k p\u00e5 dina kampanjsidor och kampanjens v\u00e4rdfil, s\u00e5 att du kan se trafik till dessa sidor i ditt Google Analytics-konto.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33433 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"620x502\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/6-consejos-para-mejorar-su-marketing-con-Google-Analytics.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33433 sp-no-webp\" alt=\"mailchimp sp\u00e5rning\" height=\"502\" width=\"620\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Analysera_Google_Analytics-data\"><\/span><strong>#3 Analysera Google Analytics-data <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Med hj\u00e4lp av ett verktyg som Cyfe kan du se och j\u00e4mf\u00f6ra data fr\u00e5n flera webbplatser samtidigt i Google Analytics.<\/p>\n<p>Anv\u00e4nd Cyfes instrumentpaneler f\u00f6r att visa en \u00f6versikt \u00f6ver alla dina webbplatsers sidvisningar, sessioner och anv\u00e4ndare, analysera sedan data f\u00f6r att hitta st\u00f6rre trender inom:<\/p>\n<ul>\n<li>S\u00f6kmotortrafik och sociala n\u00e4tverk<\/li>\n<li>Konverteringar, trafikk\u00e4llor, avvisningsfrekvens och anv\u00e4ndarplats<\/li>\n<li>Trafik i realtid, inklusive anv\u00e4ndare, anv\u00e4ndarplats, trafikk\u00e4llor och inneh\u00e5ll.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-33429 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x602\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437189_672_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33429 sp-no-webp\" alt=\"cyfe-google-analytics\" height=\"602\" width=\"750\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Google_Updates\"><\/span><strong>#4 Google Updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Du kan kontrollera hur tidigare \u00e4ndringar av Googles algoritmer, som Panda, Penguin och Hummingbird, har p\u00e5verkat din webbplats.<\/p>\n<p>Du kan l\u00e4gga till Fruition Google Penalty Checker f\u00f6r att analysera dina Google Analytics-kontodata och definiera om din webbplats har p\u00e5verkats positivt eller negativt av Googles uppdateringar.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33431 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"500x537\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437189_124_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33431 sp-no-webp\" alt=\"straffkontroll f\u00f6rverkligande\" height=\"537\" width=\"500\" data-=\"\"><\/picture><\/p>\n<p>Du kan ocks\u00e5 uppgradera till en premiumplan fr\u00e5n 75 USD per m\u00e5nad f\u00f6r analys av upp till fem webbplatser under de senaste tre m\u00e5naderna.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_sokord_medfoljer_ej\"><\/span>#<strong>5 s\u00f6kord (medf\u00f6ljer ej)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>F\u00f6rlusten av s\u00f6kordsdata i Google Analytics kom som en chock f\u00f6r s\u00f6kmotormarknadsf\u00f6rare.  Du kan dock f\u00f6rs\u00f6ka \u00e5terst\u00e4lla all f\u00f6rlorad data med hj\u00e4lp av verktyg som AuthorityLabs.<\/p>\n<p>Det h\u00e4r verktyget \u00f6vervakar s\u00f6kmotorernas rankning och integreras med Google Analytics och andra datapunkter f\u00f6r att avg\u00f6ra vilka s\u00f6kord som leder bes\u00f6kare till din webbplats.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33434 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x405\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437190_612_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33434 sp-no-webp\" alt=\"Sk\u00e4rmdump tillhandah\u00e5lls nu\" height=\"405\" width=\"750\"><\/picture><\/p>\n<p>Du kan ocks\u00e5 anv\u00e4nda dessa data f\u00f6r att skapa eller optimera m\u00e5lsidor och webbinneh\u00e5ll f\u00f6r att b\u00e4ttre rikta in dig p\u00e5 nya s\u00f6kord som leder inneh\u00e5ll till din webbplats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Lagg_till_delat_test\"><\/span><strong>#6 L\u00e4gg till delat test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Du kan l\u00e4gga till delade testverktyg som Visual Website Optimizer eller Optimizely med Google Analytics f\u00f6r att sp\u00e5ra trafiken du f\u00e5r till dina kampanjer.<\/p>\n<p>Till exempel Visual Website Optimizer f\u00f6r delade testkampanjer.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33428 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"670x406\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639437190_952_6-consejos-para-mejorar-su-marketing-con-Google-Analytics.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33428 sp-no-webp\" alt=\"ab-testing-tool-VWO-sk\u00e4rmdump\" height=\"406\" width=\"670\" data-=\"\"><\/picture><\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#1_Lagg_till_WordPress\" >#1 L\u00e4gg till WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#2_E-postmarknadsforingstrafik\" >#2 E-postmarknadsf\u00f6ringstrafik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#3_Analysera_Google_Analytics-data\" >#3 Analysera Google Analytics-data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#4_Google_Updates\" >#4 Google Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#5_sokord_medfoljer_ej\" >#5 s\u00f6kord (medf\u00f6ljer ej)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/6-tips-for-att-forbattra-din-marknadsforing-med-google-analytics\/#6_Lagg_till_delat_test\" >#6 L\u00e4gg till delat test<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Google Analytics \u00e4r det mest anv\u00e4ndbara och popul\u00e4raste. Med djup kunskap om Google Analytics kan du dra nytta av dess omfattande funktioner och kraftfulla webbplatsstatistik f\u00f6r att kraftigt optimera och f\u00f6rb\u00e4ttra dina marknadsf\u00f6ringsinsatser. Nedan finns sex tips som hj\u00e4lper dig att f\u00e5 ut mer av Google Analytics. #1 L\u00e4gg till WordPress Med hj\u00e4lp av Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":771445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/45-in-2023-768x433-1.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-771444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/771444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=771444"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/771444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/771445"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=771444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=771444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=771444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}