{"id":771586,"date":"2023-10-29T02:22:10","date_gmt":"2023-10-29T08:22:10","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/"},"modified":"2023-10-29T02:22:10","modified_gmt":"2023-10-29T08:22:10","slug":"case-study-amazon-vs-google","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/","title":{"rendered":"[Case Study]- Amazon vs.  Google"},"content":{"rendered":"<picture title=\"Google-Amazon\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/Case-Study-Amazonas-vs-Google.png\" title=\"Google-Amazon\" class=\"sp-no-webp\" alt=\"Google-Amazon\"><\/picture>\n<p>Amazon och Google \u00e4r de tv\u00e5 b\u00e4sta new age-f\u00f6retagen just nu.  B\u00e5da blir de tv\u00e5 st\u00f6rsta onlinebutiksplattformarna.  B\u00e5da e-handelsj\u00e4ttarna fungerar v\u00e4ldigt olika.<\/p>\n<p>Amazon anv\u00e4nder inte externa krafter f\u00f6r att rangordna sina produkter, medan Google anv\u00e4nder webbplatssignaler, sociala signaler, historik och andra s\u00f6krelaterade element f\u00f6r att producera sina s\u00f6kresultat.<\/p>\n<p>Google brukade vara den enda resursen f\u00f6r att hitta produkter eller tj\u00e4nster online.<\/p>\n<p>Idag regerar Google h\u00f6gsta;  Sociala medieplattformar blir dock mer aff\u00e4rsorienterade och Amazon erbjuder \u00e5terf\u00f6rs\u00e4ljare andra exponeringsv\u00e4gar.  I sin tur inneb\u00e4r st\u00f6rre synlighet fler m\u00f6jligheter att konvertera och driva f\u00f6rs\u00e4ljning.<\/p>\n<p>I den h\u00e4r fallstudien kommer du b\u00e4ttre att f\u00f6rst\u00e5 skillnaderna mellan de tv\u00e5 e-handelsj\u00e4ttarna.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Historia_Amazon_vs_Google\"><\/span><strong>Historia: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>1994- <\/strong>Grundad<\/p>\n<p><strong>nittonhundranittiofem<\/strong> \u2013 Amazon b\u00f6rjar arbeta och s\u00e5lde sin f\u00f6rsta bok online.<\/p>\n<p><strong>1997<\/strong> \u2013 Amazons anspr\u00e5k p\u00e5 att vara &#8220;den st\u00f6rsta bokhandeln p\u00e5 jorden.&#8221;  I sin f\u00f6rsta \u00e5rliga investerarrapport stoltserade Amazon med 164 miljoner dollar i f\u00f6rs\u00e4ljning fr\u00e5n 1,5 miljoner kunder i 150 l\u00e4nder.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>1998- <\/strong>Grundad<\/p>\n<p><strong>2000:  <\/strong>Google blev den st\u00f6rsta s\u00f6kmotorn i v\u00e4rlden.<\/p>\n<p><strong>2007 \u2013 <\/strong>Froogle byter namn till &#8220;Google Product Search&#8221;.  Detta \u00e4r den f\u00f6rsta versionen av Google Shopping med produktannonser (PLA) och den \u00e4r fortfarande gratis.<\/p>\n<p><strong>2012 \u2013 <\/strong>Google Product Search blir Google Shopping.  Annons\u00f6rer m\u00e5ste nu betala f\u00f6r att spela p\u00e5 Google Shopping-n\u00e4tverket.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anvandare_Amazon_vs_Google\"><\/span><strong>Anv\u00e4ndare: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-2\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>310 miljoner aktiva kundkonton v\u00e4rlden \u00f6ver p\u00e5 Amazon.<\/li>\n<li>Antalet aktiva Amazon Payments-anv\u00e4ndare \u00e4r 33 miljoner anv\u00e4ndare 2016.<\/li>\n<li>Det finns cirka 54 miljoner Amazon Prime-medlemmar.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google-2\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>17 miljarder unika m\u00e5natliga s\u00f6kare<\/li>\n<li>095 miljarder m\u00e5nadss\u00f6kningar<\/li>\n<li>63 257 Google-s\u00f6kningar p\u00e5 1 sekund<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Shopping-annonser_Amazon_vs_Google\"><\/span><strong>Shopping-annonser: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Google_Shopping-annonser\"><\/span><strong>Google Shopping-annonser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Shopping-annonser, eller produktannonser, \u00e4r CPC-annonser (kostnad per klick) som onlinehandlare k\u00f6per via AdWords.<\/p>\n<p>De finns till exempel h\u00f6gst upp i betalda s\u00f6kannonser och organiska listor.  De visar produktbilden, priset, s\u00e4ljarens namn och annan information som fraktinformation.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33562 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x385\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265409_883_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33562 sp-no-webp\" alt=\"google annonser\" height=\"385\" width=\"750\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Amazon_annonser\"><\/span><strong>Amazon annonser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Amazon erbjuder sin egen reklamplattform d\u00e4r Amazon-s\u00e4ljare kan marknadsf\u00f6ra sina produkter och \u00f6ka f\u00f6rs\u00e4ljningen.<\/p>\n<p>Den erbjuder olika typer av annonser och alla \u00e4r inte tillg\u00e4ngliga f\u00f6r alla s\u00e4ljare.  Det finns tre huvudsakliga annonsformat: Amazon-sponsrade produktannonser, Amazon-titels\u00f6kningsannonser och Amazon-produktannonser (\u00e4ven k\u00e4nd som &#8220;produktvisningsannonser&#8221;).<strong> <\/strong><\/p>\n<p><picture class=\"aligncenter size-full wp-image-33559 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x419\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265410_544_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33559 sp-no-webp\" alt=\"Amazon sponsrad produktannons\" height=\"419\" width=\"750\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recensioner_Amazon_vs_Google\"><\/span><strong>Recensioner: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-3\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Amazon produktrecensioner har en betydande inverkan p\u00e5 en produkts rankning, trafik och f\u00f6rs\u00e4ljningsprestanda p\u00e5 Amazon.<\/p>\n<p>Ju fler produktrecensioner, desto mer sannolikt \u00e4r det att en produkt f\u00f6rb\u00e4ttrar sin uppt\u00e4ckbarhet och k\u00f6pbarhet, tv\u00e5 viktiga komponenter f\u00f6r framg\u00e5ng p\u00e5 Marketplace.<\/p>\n<p>Under 2016 meddelade Amazon att de inte l\u00e4ngre kommer att till\u00e5ta gratis eller rabatterade produkter i utbyte mot recensioner.<\/p>\n<p>Enligt tillk\u00e4nnagivandet f\u00f6rbjuder Marketplace nu incitamenterade recensioner om de inte underl\u00e4ttas genom Amazon Vine-programmet.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Amazon_Vine\"><\/span><strong>Amazon Vine<\/strong><strong>:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><picture class=\"aligncenter size-full wp-image-33560 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"500x375\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/Case-Study-Amazonas-vs-Google.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33560 sp-no-webp\" alt=\"Amazon Vine\" height=\"375\" width=\"500\" data-=\"\"><\/picture><\/p>\n<ul>\n<li>Bjud in granskare att l\u00e4gga upp sina \u00e5sikter om nya eller tidigare sl\u00e4ppta (gratis) f\u00f6rem\u00e5l f\u00f6r att hj\u00e4lpa k\u00f6pare att fatta k\u00f6pbeslut.<\/li>\n<li>Det finns ingen garanti f\u00f6r att produkten kommer att f\u00e5 en positiv recension.<\/li>\n<li>Amazon bjuder in recensenter att delta i Vine-programmet baserat p\u00e5 feedback fr\u00e5n andra kunder.<\/li>\n<li>En recensents rankning best\u00e4ms av den \u00f6vergripande anv\u00e4ndbarheten av alla deras recensioner, med h\u00e4nsyn till antalet recensioner de har skrivit.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google-3\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I mars 2017 meddelade Google att de kommer att fasa ut Google Trusted Stores och ers\u00e4tta det med programmet Google Customer Reviews som hanteras via Google Merchant Center.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Kundrecensioner_pa_Google\"><\/span><strong>Kundrecensioner p\u00e5 Google<\/strong><strong>:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><picture class=\"aligncenter size-full wp-image-33564 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"530x509\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265411_456_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33564 sp-no-webp\" alt=\"Google Kundrecensioner\" height=\"509\" width=\"530\" data-=\"\"><\/picture><\/p>\n<ul>\n<li>Det \u00e4r ett gratisprogram som l\u00e5ter f\u00f6retag samla in anv\u00e4ndarfeedback.<\/li>\n<li>Google Recensioner g\u00e4ller f\u00f6r din ber\u00e4ttigande till s\u00e4ljarbetyg.<\/li>\n<li>S\u00e4ljarbetyg visas i s\u00f6kannonser, Google Shopping och ett valfritt m\u00e4rke som kan visas p\u00e5 din webbplats.<\/li>\n<li>Kunder f\u00e5r ett e-postmeddelande d\u00e4r de beg\u00e4r feedback fr\u00e5n Google om sin upplevelse av din butik.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Frakt_Amazon_vs_Google\"><\/span><strong>Frakt: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-4\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Amazon Prime<\/strong><strong>\u2013 <\/strong>Det \u00e4r en betald prenumerationstj\u00e4nst som erbjuds av Amazon.com som ger anv\u00e4ndare tillg\u00e5ng till gratis tv\u00e5dagars leverans, video\/musikstr\u00f6mning och andra f\u00f6rm\u00e5ner f\u00f6r en m\u00e5nads- eller \u00e5rsavgift.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33565 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x296\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265411_873_Case-Study-Amazonas-vs-Google.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33565 sp-no-webp\" alt=\"premiumerbjudanden\" height=\"296\" width=\"700\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Fordelar\"><\/span><strong>F\u00f6rdelar <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Fri frakt p\u00e5 tv\u00e5 dagar<\/li>\n<li>GRATIS leverans samma dag<\/li>\n<li><strong>Prime nu:<\/strong> GRATIS leverans p\u00e5 tv\u00e5 timmar<\/li>\n<li><strong>Amazoniska restauranger:<\/strong> En timmes leverans fr\u00e5n popul\u00e4ra restauranger<\/li>\n<li>Prime Video<\/li>\n<li>Prime Music<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google-4\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Google Express<\/strong><strong>\u2013 <\/strong>2013 lanserade Google Google Express (tidigare Google Shopping Express), som en gratis provperiod i San Francisco och Silicon Valley.  Det var ursprungligen en gudstj\u00e4nst samma dag;  erbjuder nu leverans samma dag och n\u00e4sta dag.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-33563 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x350\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265411_809_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33563 sp-no-webp\" alt=\"google express\" height=\"350\" width=\"700\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Fordelar-2\"><\/span><strong>F\u00f6rdelar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Gratis leverans samma dag p\u00e5 ber\u00e4ttigade best\u00e4llningar<\/li>\n<li>Medlemskap delas med n\u00e5gon i ditt hush\u00e5ll<\/li>\n<li>3 m\u00e5naders gratis provperiod f\u00f6r nya kunder<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Intakter_fran_affarssegment_2016_Amazon_vs_Google\"><\/span><strong>Int\u00e4kter fr\u00e5n aff\u00e4rssegment 2016: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-5\"><\/span><strong>Amazon <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Av den totala nettooms\u00e4ttningen p\u00e5 136 miljarder USD 2016 genererade Amazon:<\/p>\n<ul>\n<li>79,8 miljarder dollar, 58,7 % av det totala, fr\u00e5n det nordamerikanska segmentet;<\/li>\n<li>44 000 miljoner dollar, 32,3 % av det totala, fr\u00e5n det internationella segmentet;  och<\/li>\n<li>12,2 miljarder dollar, 9,0 % av det totala, fr\u00e5n Amazon Web Services (AWS)<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-33558 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x529\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265412_709_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33558 sp-no-webp\" alt=\"Amazon inkomst\" height=\"529\" width=\"700\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google-5\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Under 2016 genererade Alphabet totalt 90,3 miljarder dollar i int\u00e4kter.  Av dessa genererade alfabetet:<\/p>\n<ul>\n<li>89,5 miljarder dollar, 99,1 % av det totala, fr\u00e5n Google-segmentet<\/li>\n<li>0,8 miljarder USD, 0,9 % av totalsumman, fr\u00e5n &#8220;Other Bets&#8221;<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-33556 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x528\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265412_522_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33556 sp-no-webp\" alt=\"Alfabetsinkomst\" height=\"528\" width=\"700\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intakter_2001_till_2016_Amazon_vs_Google\"><\/span><strong>Int\u00e4kter 2001 till 2016: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-6\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Amazon genererade 3,1 miljarder dollar i int\u00e4kter under 2001.<\/li>\n<li>Under 2016 genererade Amazon int\u00e4kter v\u00e4rda 136 miljarder dollar.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google-6\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Google var ett mycket mindre f\u00f6retag \u00e4n Amazon under 2001.<\/li>\n<li>Google hade int\u00e4kter p\u00e5 0,1 miljarder USD 2001.<\/li>\n<li>Alphabet rapporterade 90,3 miljarder dollar i int\u00e4kter 2016.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-33561 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x527\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1639265412_791_Case-Study-Amazonas-vs-Google.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33561 sp-no-webp\" alt=\"Amazon kontra Google-int\u00e4kter fr\u00e5n 2001 till 2016\" height=\"527\" width=\"700\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Atgarder_och_reklam_Amazon_vs_Google\"><\/span><strong>\u00c5tg\u00e4rder och reklam: Amazon vs.  Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Amazon-7\"><\/span><strong>Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Amazon genererade 124 miljarder dollar i int\u00e4kter under 2016 i sina nordamerikanska och internationella detaljhandelssegment (en \u00f6kning med 25 % fr\u00e5n 99 miljarder dollar 2015).<\/li>\n<li>Amazon Web Services (Amazons cloud computing-tj\u00e4nst) \u00f6kade f\u00f6rs\u00e4ljningen med 55 % under 2016 till 12,2 miljarder dollar.<\/li>\n<li>Amazon expanderar ocks\u00e5 till andra f\u00f6retag med h\u00f6g marginal, inklusive dess reklamverksamhet, som v\u00e4xer snabbt.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google-7\"><\/span><strong>Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Aktierna i Googles moderbolag Alphabet \u00e4r upp cirka 11% (inte mycket i j\u00e4mf\u00f6relse) med Amazons 51% uppg\u00e5ng.  \u00c4ven med namnbytet tar Google fortfarande upp majoriteten av Alphabets verksamhet.<\/p>\n<ul>\n<li>Under 2016 stod Google f\u00f6r 99 % av Alphabet Companys int\u00e4kter och 118 % av r\u00f6relseint\u00e4kterna.<\/li>\n<\/ul>\n<p>B\u00e5da f\u00f6retagen har vuxit tv\u00e5siffrigt de senaste \u00e5ren.  Amazon leder t\u00e4vlingen om inkomsttillv\u00e4xt.  Tillv\u00e4xten av Amazons reklamverksamhet \u00e4r ett stort hot mot Googles s\u00f6kverksamhet.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Historia_Amazon_vs_Google\" >Historia: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google\" >Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Anvandare_Amazon_vs_Google\" >Anv\u00e4ndare: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-2\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-2\" >Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Shopping-annonser_Amazon_vs_Google\" >Shopping-annonser: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google_Shopping-annonser\" >Google Shopping-annonser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon_annonser\" >Amazon annonser<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Recensioner_Amazon_vs_Google\" >Recensioner: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-3\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon_Vine\" >Amazon Vine:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-3\" >Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Kundrecensioner_pa_Google\" >Kundrecensioner p\u00e5 Google:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Frakt_Amazon_vs_Google\" >Frakt: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-4\" >Amazon<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Fordelar\" >F\u00f6rdelar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-4\" >Google<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Fordelar-2\" >F\u00f6rdelar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Intakter_fran_affarssegment_2016_Amazon_vs_Google\" >Int\u00e4kter fr\u00e5n aff\u00e4rssegment 2016: Amazon vs.  Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-5\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-5\" >Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Intakter_2001_till_2016_Amazon_vs_Google\" >Int\u00e4kter 2001 till 2016: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-6\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-6\" >Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Atgarder_och_reklam_Amazon_vs_Google\" >\u00c5tg\u00e4rder och reklam: Amazon vs.  Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Amazon-7\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blogging-techies.com\/sw\/case-study-amazon-vs-google\/#Google-7\" >Google<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Amazon och Google \u00e4r de tv\u00e5 b\u00e4sta new age-f\u00f6retagen just nu. B\u00e5da blir de tv\u00e5 st\u00f6rsta onlinebutiksplattformarna. B\u00e5da e-handelsj\u00e4ttarna fungerar v\u00e4ldigt olika. Amazon anv\u00e4nder inte externa krafter f\u00f6r att rangordna sina produkter, medan Google anv\u00e4nder webbplatssignaler, sociala signaler, historik och andra s\u00f6krelaterade element f\u00f6r att producera sina s\u00f6kresultat. Google brukade vara den enda resursen f\u00f6r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":771587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/2124347900bed5_content-calendar-p-500.jpg","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-771586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/771586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=771586"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/771586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/771587"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=771586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=771586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=771586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}