{"id":772092,"date":"2023-10-29T11:14:03","date_gmt":"2023-10-29T17:14:03","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/"},"modified":"2023-10-29T11:14:03","modified_gmt":"2023-10-29T17:14:03","slug":"google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/","title":{"rendered":"Google Shopping sl\u00e5r Amazon-produktannonser i kostnad, trafik, inte omvandlingsfrekvens [Study]"},"content":{"rendered":"<p>Google Shoppings \u00f6verg\u00e5ng till listor med kostnad per betald klick (CPC) skakade e-handelsv\u00e4rlden i \u00e5r och p\u00e5verkade p\u00e5 liknande s\u00e4tt dess prestandam\u00e5tt j\u00e4mf\u00f6rt med andra j\u00e4mf\u00f6relsemotorer (CSE), s\u00e4rskilt annonser f\u00f6r Amazon-produkter.<\/p>\n<p>I CPC Strategys 2012 e-handelsindustrirapport, som analyserade mer \u00e4n 6 miljoner klick och data fr\u00e5n mer \u00e4n 200 annons\u00f6rer, \u00e4r de tv\u00e5 rivaliserande motorerna uppdelade baserat p\u00e5 nyckeltal som CPC, trafik, omvandlingsfrekvens, inkomst och f\u00f6rs\u00e4ljningskostnad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon-produktannonser_vs_Google_Shopping_CPC-priser\"><\/span>Amazon-produktannonser vs. Google Shopping: CPC-priser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Det tredje kvartalet 2012 markerade Google Shoppings f\u00f6rsta registrerade kostnad per klick i programmets 10+-\u00e5riga historia, med en genomsnittlig CPC p\u00e5 0,30 USD.  \u00c4ven om Google Shopping nu betalas, \u00e4r det fortfarande betydligt billigare \u00e4n produktannonser fr\u00e5n Amazon.<\/p>\n<p><img decoding=\"async\" class=\"center\" style=\"display: block;\" title=\"kostnad per klick-google-shopping-vs-amazon-product-ads\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/Google-Shopping-supera-a-los-anuncios-de-productos-de-Amazon.jpg\" alt=\"kostnad per klick-google-shopping-vs-amazon-product-ads\" border=\"0\"><\/p>\n<p>Under fj\u00e4rde kvartalet hade Amazon Product Ads en genomsnittlig CPC p\u00e5 0,41 USD j\u00e4mf\u00f6rt med Google Shopping, som hade en genomsnittlig CPC p\u00e5 0,31 USD.  Google Shopping var 32,5 procent billigare per klick \u00e4n Amazons produktannonser under denna period.<\/p>\n<p>Alla andra CSE:er utom Pricegrabber och Become s\u00e5g ocks\u00e5 en \u00f6kning av CPC-frekvensen.  Priserna f\u00f6r CPC \u00f6kade generellt under det senaste kvartalet.  Precis som handlare betalar CSE nu f\u00f6r trafik p\u00e5 Google, som brukade vara gratis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon-produktannonser_vs_Google_Shopping_Trafik\"><\/span>Amazon-produktannonser vs. Google Shopping: Trafik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PLA genererade mer trafik \u00e4n Amazons produktannonser under fj\u00e4rde kvartalet 2012.<\/p>\n<p><img decoding=\"async\" class=\"center\" style=\"display: block;\" title=\"traffic-google-shopping-vs-amazon-product-ads\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1638963665_943_Google-Shopping-supera-a-los-anuncios-de-productos-de-Amazon.jpg\" alt=\"traffic-google-shopping-vs-amazon-product-ads\" border=\"0\"><\/p>\n<p>PLA dominerade trafikgenereringen under fj\u00e4rde kvartalet 2013, med cirka 61 procent mer trafik \u00e4n den n\u00e4st h\u00f6gsta trafikgenereringsmotorn, Pricegrabber.<\/p>\n<p>Amazon-produktannonser rankades p\u00e5 femte plats i trafikgenereringen, efter Nextag och Shopping.com.<\/p>\n<p>Under fj\u00e4rde kvartalet 2011 skickade Google Shopping till handlare 79 procent av trafiken som Amazons produktannonser gjorde.  Fr\u00e5n och med fj\u00e4rde kvartalet 2012 skickar Google Shopping nu handlare n\u00e4stan dubbelt s\u00e5 mycket trafik som Amazons produktannonser, en \u00f6kning med 96,08 procent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon-produktannonser_vs_Google_Shopping_omvandlingsfrekvenser\"><\/span>Amazon-produktannonser vs Google Shopping: omvandlingsfrekvenser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"center\" style=\"display: block;\" title=\"konverteringsfrekvens-google-shopping-vs-amazon-produkt-annonser\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/12\/1638963665_329_Google-Shopping-supera-a-los-anuncios-de-productos-de-Amazon.jpg\" alt=\"konverteringsfrekvens-google-shopping-vs-amazon-produkt-annonser\" border=\"0\"><\/p>\n<p>Amazons produktannonser hade de b\u00e4sta konverteringsfrekvenserna f\u00f6r fj\u00e4rde kvartalet 2012, och \u00f6vertr\u00e4ffade till och med deras egna siffror fr\u00e5n f\u00f6reg\u00e5ende kvartal.  Allt eftersom Amazon v\u00e4xer upp, trendar konverteringsfrekvenserna f\u00f6r Google Shopping ned.<\/p>\n<p>Under fj\u00e4rde kvartalet 2011 hade Google Shopping en konverteringsfrekvens p\u00e5 3,1 procent.  Under fj\u00e4rde kvartalet 2012 sj\u00f6nk den till 2,4 procent, en minskning fr\u00e5n 22,35 procent p\u00e5 ett \u00e5r.<\/p>\n<p>Amazon produktannonser, \u00e5 andra sidan, s\u00e5g motsatsen.  Under fj\u00e4rde kvartalet 2011 hade Amazons produktannonser en konverteringsfrekvens p\u00e5 1,8 procent.  Under fj\u00e4rde kvartalet 2012 \u00f6kade den till 2,8 procent, en \u00f6kning med 57,5 \u200b\u200bprocent p\u00e5 ett \u00e5r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon-produktannonser_vs_Google_Shopping_Forsaljningskostnad\"><\/span>Amazon-produktannonser vs. Google Shopping: F\u00f6rs\u00e4ljningskostnad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon- och Google Shopping-produktannonserna \u00e4r back-to-back n\u00e4r det g\u00e4ller f\u00f6rs\u00e4ljningskostnad (kostnad dividerat med int\u00e4kter) f\u00f6r fj\u00e4rde kvartalet 2012, men Google Shopping sl\u00e5r Amazon i detta m\u00e5tt.<\/p>\n<p>Google Shopping var i genomsnitt 32,77 % mer l\u00f6nsamt f\u00f6r handlare under tredje och fj\u00e4rde kvartalen 2012 \u00e4n Amazon Product Ads.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/#Amazon-produktannonser_vs_Google_Shopping_CPC-priser\" >Amazon-produktannonser vs. Google Shopping: CPC-priser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/#Amazon-produktannonser_vs_Google_Shopping_Trafik\" >Amazon-produktannonser vs. Google Shopping: Trafik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/#Amazon-produktannonser_vs_Google_Shopping_omvandlingsfrekvenser\" >Amazon-produktannonser vs Google Shopping: omvandlingsfrekvenser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/google-shopping-slar-amazon-produktannonser-i-kostnad-trafik-inte-omvandlingsfrekvens-study\/#Amazon-produktannonser_vs_Google_Shopping_Forsaljningskostnad\" >Amazon-produktannonser vs. Google Shopping: F\u00f6rs\u00e4ljningskostnad<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Google Shoppings \u00f6verg\u00e5ng till listor med kostnad per betald klick (CPC) skakade e-handelsv\u00e4rlden i \u00e5r och p\u00e5verkade p\u00e5 liknande s\u00e4tt dess prestandam\u00e5tt j\u00e4mf\u00f6rt med andra j\u00e4mf\u00f6relsemotorer (CSE), s\u00e4rskilt annonser f\u00f6r Amazon-produkter. I CPC Strategys 2012 e-handelsindustrirapport, som analyserade mer \u00e4n 6 miljoner klick och data fr\u00e5n mer \u00e4n 200 annons\u00f6rer, \u00e4r de tv\u00e5 rivaliserande motorerna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":772093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/1674030214-600x350-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-772092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/772092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=772092"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/772092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/772093"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=772092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=772092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=772092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}