{"id":773978,"date":"2023-10-30T20:02:24","date_gmt":"2023-10-31T02:02:24","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/"},"modified":"2023-10-30T20:02:24","modified_gmt":"2023-10-31T02:02:24","slug":"sommarforberedelser-for-en-mycket-god-jul-pla","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/","title":{"rendered":"Sommarf\u00f6rberedelser f\u00f6r en mycket god jul PLA"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"strand sn\u00f6gubbe\" border=\"0\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/Preparacion-de-verano-para-una-muy-feliz-Navidad-PLA.jpg\" class=\"center\" style=\"display: block;\" title=\"strand sn\u00f6gubbe\"><\/p>\n<p>Varmkorvar som steker \u00f6ver \u00f6ppen eld, solbr\u00e4nna biter i n\u00e4san&#8230; Det \u00e4r inte juls\u00e5ngen du \u00e4r van vid.  Men som \u00e5terf\u00f6rs\u00e4ljare vet alltf\u00f6r v\u00e4l \u00e4r det aldrig f\u00f6r tidigt att b\u00f6rja planera semestern.<\/p>\n<p>Och med de senaste \u00e4ndringarna och utvidgningen av Googles produktannonser (PLA)-program \u00e4r det aldrig f\u00f6r tidigt att b\u00f6rja f\u00f6rbereda sig s\u00e5 att du kan marknadsf\u00f6ra ditt lager som en rockstj\u00e4rna denna semesters\u00e4song.  H\u00e4r \u00e4r en kalender som hj\u00e4lper dig att f\u00f6rbereda dig.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Augusti_rada_upp_dina_renar\"><\/span>Augusti: rada upp dina renar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Rensa upp ditt Google Merchant Center-fl\u00f6de.  Korrigera eventuella fel och varningar du kan ha f\u00e5tt.<\/li>\n<li>Blockera leverant\u00f6rsbeslut om att st\u00f6dja detta program.<\/li>\n<li>Testa och bekr\u00e4fta att alla dina bilder och webbplatsl\u00e4nkar fungerar som f\u00f6rv\u00e4ntat.<\/li>\n<li>Se till att priset och lagret p\u00e5 ditt fl\u00f6de uppdateras lika ofta som de \u00e4r p\u00e5 din webbplats.<\/li>\n<li>K\u00f6r Google Kampanjfl\u00f6de mot din rygg till skolan-artiklar.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"September_Ta_dina_tester_innan_rusningen\"><\/span>September: Ta dina tester innan rusningen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>L\u00e4gg till flera bilder i fl\u00f6det f\u00f6r bildtestning.  Stick ut fr\u00e5n konkurrenterna.<\/li>\n<li>Anpassa dina titlar och beskrivningar med anv\u00e4ndarens avsikt.  Titlar \u00e4r inte platsen f\u00f6r SKU-nummer, snedstreck, parentes etc.<\/li>\n<li>Bevis.<\/li>\n<li>Skapa vanliga namn f\u00f6r nyckelattribut som varum\u00e4rke, f\u00e4rg och storlekar.<\/li>\n<li>K\u00f6r Google Kampanjfl\u00f6de mot din rygg till skolan-artiklar.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Oktober_Optimera_for_guds_skull\"><\/span>Oktober: Optimera f\u00f6r guds skull!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Uppdatera kampanjstrukturer f\u00f6r att \u00f6ka granulariteten och generera effektivare bud.<\/li>\n<li>Granska ett \u00e5r av PLA SQR f\u00f6r att inkludera alla relevanta negativa effekter i kampanjen.<\/li>\n<li>Utforska Bing Product Ads som en ny och potentiellt lukrativ shoppingkanal.<\/li>\n<li>Anv\u00e4nd de senaste PLA-resultaten f\u00f6r att driva andra kanalstrategier, inklusive SEO-produkttitlar och SEM-kreativ.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"November_Down_to_the_Wire\"><\/span>November: Down to the Wire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Uppdatera alla produktinriktningserbjudanden baserat p\u00e5 tidigare resultat.<\/li>\n<li>Best\u00e4m hur mycket du ska spendera p\u00e5 PLA som en del av din totala budget.<\/li>\n<li>Implementera reklamtext f\u00f6r varje produktorientering i kampanjen.<\/li>\n<li>V\u00e4lj de produkter du vill visa i kritiska fr\u00e5gor och implementera bud- och avslagsstrategier f\u00f6r att hj\u00e4lpa dem att betj\u00e4na dem.<\/li>\n<li>Implementera ett kampanjfl\u00f6de f\u00f6r alla dina Black Friday- och Cyber \u200b\u200b\u200b\u200bMonday-erbjudanden.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"December_Det_ar_den_mest_underbara_tiden_pa_aret_och_du_ar_redo_att_rocka\"><\/span>December: Det \u00e4r den mest underbara tiden p\u00e5 \u00e5ret och du \u00e4r redo att rocka!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u00d6ka frekvensen av dina fl\u00f6desuppdateringar i Google Merchant Center.<\/li>\n<li>\u00d6vervaka erbjudanden och offerter dagligen f\u00f6r att s\u00e4kerst\u00e4lla att du \u00e4r i linje med alla nyckelproduktkategorier.<\/li>\n<li>Titta p\u00e5 konkurrenternas priser och kopiera nyckelfr\u00e5gor noggrant.  F\u00f6rs\u00f6k att sticka ut n\u00e4r det \u00e4r m\u00f6jligt.<\/li>\n<li>Uppdatera st\u00e4ndigt reklammeddelanden baserat p\u00e5 prestanda.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Januari_Du_gjorde_det_Dags_att_andas\"><\/span>Januari: Du gjorde det!  Dags att andas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grattis!  Du har precis bem\u00e4strat semestern f\u00f6r denna kritiska kanal.  Ta dig tid att analysera och reflektera \u00f6ver ditt PLA-program som helhet.  Det \u00e4r aldrig f\u00f6r tidigt att b\u00f6rja planera inf\u00f6r n\u00e4sta jul!<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#Augusti_rada_upp_dina_renar\" >Augusti: rada upp dina renar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#September_Ta_dina_tester_innan_rusningen\" >September: Ta dina tester innan rusningen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#Oktober_Optimera_for_guds_skull\" >Oktober: Optimera f\u00f6r guds skull!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#November_Down_to_the_Wire\" >November: Down to the Wire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#December_Det_ar_den_mest_underbara_tiden_pa_aret_och_du_ar_redo_att_rocka\" >December: Det \u00e4r den mest underbara tiden p\u00e5 \u00e5ret och du \u00e4r redo att rocka!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/sommarforberedelser-for-en-mycket-god-jul-pla\/#Januari_Du_gjorde_det_Dags_att_andas\" >Januari: Du gjorde det!  Dags att andas<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Varmkorvar som steker \u00f6ver \u00f6ppen eld, solbr\u00e4nna biter i n\u00e4san&#8230; Det \u00e4r inte juls\u00e5ngen du \u00e4r van vid. Men som \u00e5terf\u00f6rs\u00e4ljare vet alltf\u00f6r v\u00e4l \u00e4r det aldrig f\u00f6r tidigt att b\u00f6rja planera semestern. Och med de senaste \u00e4ndringarna och utvidgningen av Googles produktannonser (PLA)-program \u00e4r det aldrig f\u00f6r tidigt att b\u00f6rja f\u00f6rbereda sig s\u00e5 att [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":773979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/31.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-773978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/773978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=773978"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/773978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/773979"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=773978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=773978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=773978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}