{"id":775669,"date":"2023-11-01T01:34:29","date_gmt":"2023-11-01T07:34:29","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/"},"modified":"2023-11-01T01:34:29","modified_gmt":"2023-11-01T07:34:29","slug":"nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/","title":{"rendered":"Nya AdWords responsiva s\u00f6kannonser kan visa tre rubriker"},"content":{"rendered":"<picture title=\"google_adwords\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/Los-nuevos-anuncios-de-busqueda-responsivos-de-AdWords-pueden-mostrar.png\" title=\"Google AdWords\" class=\"sp-no-webp\" alt=\"google_adwords-dsim\"><\/picture>\n<p>Googles nya responsiva annonsformat, som nu \u00e4r i beta, vilket betyder att det inte \u00e4r tillg\u00e4ngligt f\u00f6r alla annons\u00f6rer, kommer nu att visa tre titlar.<\/p>\n<p>Det till\u00e5ter Google att dynamiskt testa olika titel- och beskrivningskombinationer och optimera annonsvisningen baserat p\u00e5 de b\u00e4sta kombinationerna.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-37054 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"732x600\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/Los-nuevos-anuncios-de-busqueda-responsivos-de-AdWords-pueden-mostrar.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-37054 sp-no-webp\" alt=\"google-adwords-beta-responsive-search-ads-732 x 600\" height=\"600\" width=\"732\" data-=\"\"><\/picture><\/p>\n<p>Dessa annonser kommer att distribueras p\u00e5 samma placeringar och kommer att se ut som ut\u00f6kade textannonser, oavsett responsiva textannonser:<\/p>\n<ul>\n<li>Presentera dig f\u00f6r <strong>tre f\u00f6rr\u00e4tter<\/strong> ist\u00e4llet f\u00f6r tv\u00e5.<\/li>\n<li>Visa upp till tv\u00e5 <strong>90 teckenbeskrivningar<\/strong> ist\u00e4llet f\u00f6r en beskrivning p\u00e5 80 tecken.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-37055 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"800x544\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1637029747_982_Los-nuevos-anuncios-de-busqueda-responsivos-de-AdWords-pueden-mostrar.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-37055 sp-no-webp\" alt=\"google-adwords-responsive-search-ads-settings-800x544\" height=\"544\" width=\"800\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Skapa_en_responsiv_sokannons\"><\/span><strong>Skapa en responsiv s\u00f6kannons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Klicka p\u00e5 i sidmenyn till v\u00e4nster <strong>Annonser och till\u00e4gg<\/strong>.<\/li>\n<li style=\"text-align: left;\">Klicka p\u00e5 plustecknet <picture class=\"size-full wp-image-37057 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"24x24\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1637029747_168_Los-nuevos-anuncios-de-busqueda-responsivos-de-AdWords-pueden-mostrar.png\" loading=\"lazy\" class=\"size-full wp-image-37057 sp-no-webp\" alt=\"ytterligare\" height=\"24\" width=\"24\"><\/picture>  knappen och v\u00e4lj <strong>Responsiv s\u00f6kannons<\/strong>.<\/li>\n<li>Ange den slutliga webbadressen och visa s\u00f6kv\u00e4gstexten.  N\u00e4r du skriver visas en f\u00f6rhandsgranskning av din annons till h\u00f6ger.<\/li>\n<li>Ange dina titelalternativ.  Du m\u00e5ste ange minst 3 alternativ, men du kan ange upp till 15.<\/li>\n<li>Ange dina beskrivningsalternativ.  Du m\u00e5ste ange minst 2 alternativ, men du kan ange upp till 4.<\/li>\n<li>Klick <strong>Spara<\/strong>.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Redigera_en_responsiv_sokannons\"><\/span><strong>Redigera en responsiv s\u00f6kannons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Klicka p\u00e5 i sidmenyn till v\u00e4nster <strong>Annonser och till\u00e4gg<\/strong>.<\/li>\n<li>Klicka i f\u00e4ltet ovanf\u00f6r resultattabellen f\u00f6r att l\u00e4gga till ett filter.<\/li>\n<li>Klicka p\u00e5 i rullgardinsmenyn som visas <strong>Attribut<\/strong>d\u00e5 <strong>Annonstyp<\/strong>.<\/li>\n<li>Markera rutan bredvid &#8220;Responsiv s\u00f6kannons&#8221;.<\/li>\n<li style=\"text-align: left;\">H\u00e5ll muspekaren \u00f6ver annonsen du vill redigera i resultattabellen och klicka sedan p\u00e5 redigera <picture class=\"size-full wp-image-37056 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"24x24\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1637029747_573_Los-nuevos-anuncios-de-busqueda-responsivos-de-AdWords-pueden-mostrar.png\" loading=\"lazy\" class=\"size-full wp-image-37056 sp-no-webp\" alt=\"redigera\" height=\"24\" width=\"24\"><\/picture>ikon.<\/li>\n<li>V\u00e4lj <strong>Redigera<\/strong>.<\/li>\n<li>G\u00f6r de \u00e4ndringar du vill i annonsens webbadress, slutliga webbadress, titlar, beskrivningar eller webbadressalternativ.<\/li>\n<li>Klick <strong>Spara<\/strong>.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Stall_in_kombinationer_av_titlar_och_beskrivningar\"><\/span><strong>St\u00e4ll in kombinationer av titlar och beskrivningar <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Annons\u00f6rer laddar upp upp till 15 unika titlar och upp till fyra unika beskrivningar i en responsiv s\u00f6kannons.<\/p>\n<p>Du kan ocks\u00e5 f\u00f6rs\u00f6ka g\u00f6ra dina rubriker olika fr\u00e5n varandra, framh\u00e4va olika funktioner, f\u00f6rm\u00e5ner, erbjudanden, uppmaningar, etc.<\/p>\n<p>N\u00e4r du skapar en responsiv s\u00f6kannons kan titlar och beskrivningar visas i valfri ordning (som standard).<\/p>\n<p>Du kan styra var enskilda rubriker och beskrivningar visas med alternativet &#8220;f\u00e4sta&#8221; rubriker och beskrivningar till specifika positioner.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Steg_for_att_fasta_dina_annonser\"><\/span><strong>Steg f\u00f6r att f\u00e4sta dina annonser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Skapa eller redigera en responsiv s\u00f6kannons.<\/li>\n<li>Till h\u00f6ger om en titel eller beskrivning som du vill f\u00e4sta, klicka p\u00e5 bokm\u00e4rkesikonen och v\u00e4lj sedan den position d\u00e4r du ocks\u00e5 vill f\u00e4sta den titeln eller beskrivningen.<\/li>\n<li>F\u00f6r att lossa rubriker eller beskrivningar, klicka p\u00e5 n\u00e5likonen och v\u00e4lj sedan &#8216;<strong>Ingen&#8217;<\/strong>.<\/li>\n<li>Klick <strong>Spara<\/strong>.<\/li>\n<\/ol>\n<p>Du kan se rapporteringsstatistik f\u00f6r responsiva s\u00f6kannonser, skapa ett filter f\u00f6r dem i annonstypskolumnen och sedan ladda ned rapporten eller \u00f6ppna den i rapportredigeraren.<\/p>\n<p>Det h\u00e4r nya testet av responsiva textannonser representerar n\u00e4sta steg i Googles resa mot att ytterligare integrera maskininl\u00e4rning i AdWords.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Slutsatser\"><\/span><strong>Slutsatser:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Under betaversionen kan responsiva s\u00f6kannonser endast l\u00e4ggas till i annonsgrupper med befintliga textannonser.<\/li>\n<li>Vissa annonser kanske inte visas.<\/li>\n<li>Din annons kan visa upp till tre titlar och tv\u00e5 beskrivningar.<\/li>\n<li>Rubriker och beskrivningar kan visas i valfri ordning, s\u00e5 se till att de \u00e4r meningsfulla individuellt och i kombination.<\/li>\n<li>Dina titlar och beskrivningar f\u00e5r inte bryta mot AdWords policyer eller lokala lagar.<\/li>\n<\/ul>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/#Skapa_en_responsiv_sokannons\" >Skapa en responsiv s\u00f6kannons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/#Redigera_en_responsiv_sokannons\" >Redigera en responsiv s\u00f6kannons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/#Stall_in_kombinationer_av_titlar_och_beskrivningar\" >St\u00e4ll in kombinationer av titlar och beskrivningar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/#Steg_for_att_fasta_dina_annonser\" >Steg f\u00f6r att f\u00e4sta dina annonser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/nya-adwords-responsiva-sokannonser-kan-visa-tre-rubriker\/#Slutsatser\" >Slutsatser:<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Googles nya responsiva annonsformat, som nu \u00e4r i beta, vilket betyder att det inte \u00e4r tillg\u00e4ngligt f\u00f6r alla annons\u00f6rer, kommer nu att visa tre titlar. Det till\u00e5ter Google att dynamiskt testa olika titel- och beskrivningskombinationer och optimera annonsvisningen baserat p\u00e5 de b\u00e4sta kombinationerna. Dessa annonser kommer att distribueras p\u00e5 samma placeringar och kommer att se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":775670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/8.jpg","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-775669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/775669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=775669"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/775669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/775670"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=775669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=775669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=775669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}