{"id":777438,"date":"2023-11-02T08:28:38","date_gmt":"2023-11-02T14:28:38","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/"},"modified":"2023-11-02T08:28:38","modified_gmt":"2023-11-02T14:28:38","slug":"hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/","title":{"rendered":"Hur hanterar man Facebook-annonskostnader med Facebooks automatiserade regler?"},"content":{"rendered":"<picture title=\"Facebook Feature Image\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.jpg\" title=\"Facebook utvald bild\" class=\"sp-no-webp\" alt=\"Facebook-dim-bild\"><\/picture>\n<p>F\u00e5 din <strong>Facebook annonsutgifter<\/strong> hanteras effektivt med hj\u00e4lp av <strong>Facebookautomatiserade regler<\/strong>.<\/p>\n<p>Men hur?<\/p>\n<p>Du kommer att f\u00e5 alla svar h\u00e4r, som n\u00e4mns i den h\u00e4r artikeln, ta en titt nu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Skal_att_anvanda_automatiserade_regler_for_Facebook-annonseringskampanjer\"><\/span><strong>Sk\u00e4l att anv\u00e4nda automatiserade regler f\u00f6r Facebook-annonseringskampanjer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebooks automatiserade regler till\u00e5ter anv\u00e4ndare att optimera ett \u00f6kande antal kampanjer effektivt, det vill s\u00e4ga utan att f\u00f6rbruka mycket tid.<\/p>\n<p>Med hj\u00e4lp av Facebooks automatiserade regler kan du kombinera olika <strong>KPI-m\u00e5tt<\/strong> n\u00e4r reglernas villkor definieras.  Du kan ocks\u00e5 skapa ditt anpassade Facebook-automatiseringsarbetsfl\u00f6de.<\/p>\n<p>Det kan ta lite f\u00f6rs\u00f6k och misstag f\u00f6r att f\u00e5 de automatiska reglerna r\u00e4tt, men det \u00e4r v\u00e4rt att g\u00f6ra.<\/p>\n<p>Du kan st\u00e4lla in &#8220;f\u00f6rdefinierade villkor f\u00f6r nyckelprestandaindikatorer (KPI) s\u00e5som likes, reach och leads, och annonskampanjelement (kampanjer, ad sets, ads etc.)&#8221; i dina Facebook-konton med hj\u00e4lp av dessa regler.<\/p>\n<p>Efter <strong>Facebook<\/strong>  Den kommer att g\u00e5 igenom varje villkor du st\u00e4ller in med s\u00e4rskilda tidsintervall, och efter att en kampanj uppfyller kriterierna kommer den att vidta den f\u00f6rdefinierade \u00e5tg\u00e4rden, vilket sparar tid och pengar.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38072 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x474\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38072 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"474\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Till exempel, &#8220;om kostnaden per klick (<strong>CPC<\/strong>) f\u00f6r en viss annonsupps\u00e4ttning som \u00f6kar \u00f6ver $X, inaktivera den annonsupps\u00e4ttningen.&#8221;<\/p>\n<p>Nu \u00e4r det dags att l\u00e4ra sig hur automatiserade regler fungerar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Valj_kampanjniva_for_din_regel\"><\/span><strong>1) V\u00e4lj kampanjniv\u00e5 f\u00f6r din regel <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Steg f\u00f6r att skapa en automatisk regel f\u00f6r aktiva annonser, annonsupps\u00e4ttningar<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38073 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x456\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220356_209_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38073 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"456\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Nu <strong>klicka p\u00e5 knappen Skapa regel<\/strong> i det \u00f6vre h\u00f6gra h\u00f6rnet av n\u00e4sta f\u00f6nster.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38074 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"500x224\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220356_933_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38074 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"224\" width=\"500\" data-=\"\"><\/picture><\/p>\n<ul>\n<li>Nu, i dialogrutan Skapa och hantera, kan du skapa den typ av automatisk regel du vill ha.<\/li>\n<li>V\u00e4lj nu den kampanjniv\u00e5 som denna regel ska till\u00e4mpas f\u00f6r.<\/li>\n<li>Du kommer att se alternativ som &#8220;Alla aktiva kampanjer, Alla aktiva annonsupps\u00e4ttningar och Alla aktiva annonser.&#8221;<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-38075 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x203\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220356_608_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38075 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"203\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Valj_vilken_atgard_Facebook_ska_vidta_at_dig\"><\/span><strong>2) V\u00e4lj vilken \u00e5tg\u00e4rd Facebook ska vidta \u00e5t dig<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nu m\u00e5ste du v\u00e4lja &#8220;vad som h\u00e4nder n\u00e4r ditt regelvillkor \u00e4r uppfyllt&#8221;.<\/p>\n<p>Dina f\u00f6rsta tv\u00e5 alternativ \u00e4r att &#8220;aktivera eller inaktivera kampanjer, annonsupps\u00e4ttningar eller annonser.&#8221;<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38095 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"576x260\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220357_368_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38095 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"260\" width=\"576\" data-=\"\"><\/picture><\/p>\n<p>Ett alternativ \u00e4r att &#8220;be Facebook skicka ett meddelande till dig n\u00e4r ditt villkor \u00e4r uppfyllt.&#8221;<\/p>\n<p>Manuell \u00e5tg\u00e4rd kan sedan vidtas vid behov.<\/p>\n<p>De tv\u00e5 sista alternativen kommer att vara &#8220;justera din budget eller <strong>manuellt bud<\/strong>\u201d.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38076 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x331\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220357_969_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38076 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"331\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Du har till\u00e5telse att \u00f6ka eller minska &#8220;daglig\/livstidsbudgeten eller manuellt bud med en viss procentsats\/belopp n\u00e4r villkoret \u00e4r uppfyllt.&#8221;<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38077 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x309\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220358_972_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38077 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"309\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Namnge_villkoret_for_att_utlosa_din_atgard\"><\/span><strong>3) Namnge villkoret f\u00f6r att utl\u00f6sa din \u00e5tg\u00e4rd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nu m\u00e5ste du st\u00e4lla in regelvillkoret som kommer att avg\u00f6ra n\u00e4r regeln ska exekveras och starta dess faktiska \u00e5tg\u00e4rd.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38078 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x218\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220358_212_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38078 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"218\" width=\"600\" data-=\"\"><\/picture><\/p>\n<ul>\n<li>V\u00e4lj ett KPI-m\u00e5tt<\/li>\n<li>V\u00e4lj ett KPI-m\u00e5tt (Spend, Time Spend, Frequency, Results, etc.) fr\u00e5n rullgardinsmenyn.<\/li>\n<\/ul>\n<p>Om du inte har n\u00e5gon aning om var du ska b\u00f6rja, v\u00e4lj nyckeltal som \u00f6kar viktig avkastning och kan till\u00e4mpas i m\u00e5nga situationer.<\/p>\n<ul>\n<li>V\u00e4lj en <strong>logiskt uttryck<\/strong> och v\u00e4rde<\/li>\n<li>Nu m\u00e5ste du v\u00e4lja ett logiskt uttryck (\u00c4r st\u00f6rre \u00e4n (standardv\u00e4rdet), \u00c4r mindre \u00e4n, \u00c4r mellan och \u00c4r inte mellan) f\u00f6r att l\u00e4gga till ditt villkor.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-38079 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"540x260\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220358_905_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38079 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"260\" width=\"540\" data-=\"\"><\/picture><\/p>\n<p>Vad du v\u00e4ljer kommer att avg\u00f6ra flexibiliteten f\u00f6r din valda KPI.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38080 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"550x253\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220359_386_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38080 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"253\" width=\"550\" data-=\"\"><\/picture><\/p>\n<p>Du hittar ett inmatningsf\u00e4lt till h\u00f6ger om det logiska uttrycket d\u00e4r du m\u00e5ste ange ett v\u00e4rde f\u00f6r det valda villkoret.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38081 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"550x197\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220359_282_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38081 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"197\" width=\"550\" data-=\"\"><\/picture><\/p>\n<p>N\u00e4r du har definierat ditt tillst\u00e5nd, <strong>klicka p\u00e5 L\u00e4gg till<\/strong> att till\u00e4mpa den.<\/p>\n<p>Kom ih\u00e5g att flera villkor kan st\u00e4llas in i en enda regel f\u00f6r mer avancerad automatisering.<\/p>\n<p>N\u00e4r du klickar p\u00e5 L\u00e4gg till f\u00e5r du ytterligare ett alternativ fr\u00e5n Facebook f\u00f6r att definiera ett annat villkor f\u00f6r regeln.<\/p>\n<p><strong>Klicka p\u00e5 +<\/strong> f\u00f6r att l\u00e4gga till ytterligare ett villkor.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38082 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x234\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220360_902_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38082 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"234\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Valj_ett_tidsintervall\"><\/span><strong>V\u00e4lj ett tidsintervall<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>F\u00f6r att v\u00e4lja ett tidsintervall, g\u00e5 till rullgardinsmenyn Tidsintervall.<\/p>\n<p>V\u00e4lj sedan antalet dagar med data som Facebook ska titta p\u00e5 f\u00f6r att unders\u00f6ka tillst\u00e5ndet.<\/p>\n<p>Regeln kan till\u00e4mpas baserat p\u00e5 livstidsdata, data fr\u00e5n de senaste 7 dagarna, 14 dagarna, etc.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38083 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x468\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220360_509_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38083 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"468\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Andra_tillskrivningsfonstret\"><\/span><strong>\u00c4ndra tillskrivningsf\u00f6nstret<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Du kan \u00e4ndra tillskrivningsvyn och standardinst\u00e4llningen \u00e4r &#8220;1 dag efter att du har sett annonsen och 28 dagar efter att du klickat p\u00e5 annonsen.&#8221;<\/p>\n<p>Definiera anpassad attribution<\/p>\n<ul>\n<li>V\u00e4lj anpassat alternativ<\/li>\n<li>Klicka sedan p\u00e5 l\u00e4nken Edit Attribution Window.<\/li>\n<li>V\u00e4lj &#8220;antal dagar f\u00f6r omvandlingar som intr\u00e4ffar efter att du har tittat och klickat p\u00e5 annonsen.&#8221;<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-38084 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x220\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220361_801_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38084 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"220\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Satt_ett_schema\"><\/span><strong>S\u00e4tt ett schema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nu, f\u00f6r att st\u00e4lla in ett schema, m\u00e5ste du se till hur ofta Facebook beh\u00f6ver kontrollera annonskontodata f\u00f6r att verifiera regeln.<\/p>\n<p>Om du v\u00e4ljer &#8220;Kontinuerligt&#8221; kommer Facebook att granska tillst\u00e5ndet f\u00f6r den automatiserade regeln s\u00e5 ofta som m\u00f6jligt, vilket vanligtvis \u00e4r var 30:e minut.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38085 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"500x74\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220361_327_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38085 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"74\" width=\"500\" data-=\"\"><\/picture><\/p>\n<p>Om du ska klicka <strong>St\u00e4ll in ett anpassat schema<\/strong>kan du definiera dagar och tider n\u00e4r du vill att Facebook ska granska regeln.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38086 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x487\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220362_45_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38086 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"487\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Valj_Aviseringsinstallningar\"><\/span><strong>  V\u00e4lj Aviseringsinst\u00e4llningar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Om du vill v\u00e4lja andra aviseringspreferenser kan Facebook g\u00f6ra det genom att skicka e-post.<\/p>\n<p>Vad som \u00e4n \u00e4r a <strong>Facebook reklamkonto<\/strong> anv\u00e4ndaren kommer att f\u00e5 ett meddelande om de automatiserade reglerna.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38087 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"550x129\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220362_933_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38087 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"129\" width=\"550\" data-=\"\"><\/picture><\/p>\n<p>Att ta emot e-postmeddelanden beror p\u00e5 hur m\u00e5nga regler du st\u00e4ller in och hur ofta Facebook k\u00f6r dem.  Om du har fler \u00e4n 10 regler, <strong>E-postmeddelanden<\/strong> det kan irritera dig.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lagg_till_ett_regelnamn\"><\/span><strong>L\u00e4gg till ett regelnamn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I det sista steget, dvs. <strong>L\u00e4gg till en regel<\/strong>m\u00e5ste du ange ett namn f\u00f6r din annonsregel och klicka p\u00e5 Skapa.<\/p>\n<p>V\u00e4lj ett beskrivande namn f\u00f6r flera regler.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38088 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x115\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220362_621_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38088 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"115\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Hantera_dina_automatiserade_regler\"><\/span><strong>4) Hantera dina automatiserade regler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nu \u00e4r det turen att hantera de automatiserade reglerna.<\/p>\n<p>N\u00e4r du har klickat p\u00e5 Skapa tar Facebook dig tillbaka till panelen Automatiska regler s\u00e5 att du kan hantera och se dina resultat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hantera_regler\"><\/span><strong>Hantera regler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Klicka p\u00e5 Regler<\/strong> f\u00f6r att se alla regler, aktiva och pausade, som du har st\u00e4llt in.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38089 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x192\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220363_669_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38089 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"192\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>G\u00e5 till rullgardinsmenyn \u00c5tg\u00e4rder till h\u00f6ger om varje regel, du kan utf\u00f6ra \u00e5tg\u00e4rder som f\u00f6rhandsgranska, redigera och k\u00f6ra eller ta bort regeln.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38096 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x341\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220363_952_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38096 sp-no-webp\" alt=\"AC\" height=\"341\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Om du vill aktivera eller inaktivera en regel anv\u00e4nder du reglaget.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38097 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x330\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220364_275_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38097 sp-no-webp\" alt=\"mor\" height=\"330\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Visa_regelaktivitet\"><\/span><strong>Visa regelaktivitet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook erbjuder ett alternativ att <strong>Facebook-avisering<\/strong> och e-postmeddelanden, men om du missar n\u00e5gra aviseringar eller e-postmeddelanden kan det p\u00e5verka resultatet f\u00f6r din kampanj negativt.<\/p>\n<p>Om du enkelt vill sp\u00e5ra din regelaktivitet, <strong>\u00f6ppna aktiviteten<\/strong> fliken f\u00f6r att visa regelaktivitetssammanfattningen.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38098 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x316\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220364_804_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38098 sp-no-webp\" alt=\"2s\" height=\"316\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Den h\u00e4r fliken l\u00e5ter dig data alla dina regler f\u00f6r att se om det har skett \u00e4ndringar i <strong>klocka<\/strong> niv\u00e5er eller inte.<\/p>\n<p>Data kan filtreras f\u00f6r att se \u00e4ndringar som gjorts p\u00e5 olika kampanjniv\u00e5er och endast visa aktivitetsrapporter relaterade till dessa filterregler.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"For_att_filtrera_dina_regler\"><\/span><strong>F\u00f6r att filtrera dina regler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Markera kryssrutan D\u00f6lj of\u00f6r\u00e4ndrade regelresultat<\/strong> finns i det \u00f6vre h\u00f6gra h\u00f6rnet.<\/p>\n<p>Sedan hittar du en lista \u00f6ver alla automatiserade regler som faktiskt gjorde \u00e4ndringar i kontot.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38090 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"551x260\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220364_119_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38090 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"260\" width=\"551\" data-=\"\"><\/picture><\/p>\n<p>Facebook \u00f6ppnar Ads Manager n\u00e4r du klickar p\u00e5 kolumnen \u00c4ndrad och d\u00e4rf\u00f6r kan de exakta valda \u00e4ndringarna ses i kontot.<\/p>\n<p>Till exempel, om du klickar p\u00e5 den f\u00f6rsta <strong>L\u00e4nk<\/strong> P\u00e5 bilden ovan kan du se de fyra utvalda annonserna.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38091 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"551x260\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220365_594_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38091 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"260\" width=\"551\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Facebook-regler_inaktiverar_annonser_som_inte_fungerar\"><\/span><strong>5) Facebook-regler inaktiverar annonser som inte fungerar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regel 1.<\/p>\n<p>Med \u00f6kningen av frekvensen av annonser kommer det att minska <strong>CTR<\/strong> p\u00e5 grund av reklamtr\u00f6tthet.<\/p>\n<p>En l\u00e4gre CTR kommer att f\u00e5 dig att betala mer f\u00f6r varje <strong>intryck<\/strong>vilket orsakar en minskning av kampanjresultatet.<\/p>\n<p>Om klickfrekvensen sjunker under en m\u00e5lprocent, s\u00e4g 5 %, kommer den automatiska regeln att inaktivera den valda kampanjniv\u00e5n.<\/p>\n<ul>\n<li>Frekvens > 2<\/li>\n<li>CTR\n<\/li>\n<li>Livstidsutskrifter > 8 000 under hela livet<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-38092 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x386\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220365_662_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38092 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"386\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Regel 2. Som n\u00e4mnts ovan leder en minskning av CTR till en \u00f6kning av annonskostnaderna.<\/p>\n<p>Med den h\u00e4r regeln kan du h\u00e5lla CPC\/CPA i schack n\u00e4r CTR faller under m\u00e5let.<\/p>\n<p>Den h\u00e4r regeln inaktiverar kampanjer, annonsupps\u00e4ttningar eller annonser (n\u00e4r f\u00f6ljande villkor \u00e4r uppfyllda):<\/p>\n<ul>\n<li>CTR faller under 5 %.<\/li>\n<li>CPC\/CPA \u00f6verstiger m\u00e5lkostnaden (till exempel 10).<\/li>\n<li>Den valda kampanjniv\u00e5n f\u00e5r mer \u00e4n 2000 visningar under g\u00e5rdagens tidsram.<\/li>\n<\/ul>\n<p>Kom ih\u00e5g, <strong>Som standard rekommenderar Facebook 8 000 livstidsvisningar<\/strong> ha p\u00e5 sig.<\/p>\n<p>\u00c4ven om regeln \u00e4r baserad p\u00e5 data fr\u00e5n insamlingen &#8220;ig\u00e5r&#8221;, anv\u00e4nder den 2 000 visningar ist\u00e4llet f\u00f6r 8 000 livstidsvisningar som ett villkor.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-38093 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x403\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/11\/1636220365_98_Como-administrar-Facebook-Costos-de-anuncios-con-Facebook-Reglas-automatizadas.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-38093 sp-no-webp\" alt=\"Facebook-dim-bild\" height=\"403\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slutsats\"><\/span><strong>Slutsats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook erbjuder flera funktioner i sin marknadsf\u00f6ringsplattform, det vill s\u00e4ga Ads Manager.  Nu, f\u00f6r att hantera dina annonseringskostnader, m\u00e5ste du f\u00f6rst\u00e5 Facebook mer ordentligt.<\/p>\n<p>Facebooks automatiserade regler kommer med vissa funktioner som g\u00f6r att du kan hantera dina Facebook-annonseringskostnader.<\/p>\n<p>H\u00e4r \u00e4r stegen som l\u00e5ter dig veta hur Facebook hj\u00e4lper dig med sina automatiska regler f\u00f6r att hantera din annonskostnad.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Skal_att_anvanda_automatiserade_regler_for_Facebook-annonseringskampanjer\" >Sk\u00e4l att anv\u00e4nda automatiserade regler f\u00f6r Facebook-annonseringskampanjer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#1_Valj_kampanjniva_for_din_regel\" >1) V\u00e4lj kampanjniv\u00e5 f\u00f6r din regel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#2_Valj_vilken_atgard_Facebook_ska_vidta_at_dig\" >2) V\u00e4lj vilken \u00e5tg\u00e4rd Facebook ska vidta \u00e5t dig<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#3_Namnge_villkoret_for_att_utlosa_din_atgard\" >3) Namnge villkoret f\u00f6r att utl\u00f6sa din \u00e5tg\u00e4rd<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Valj_ett_tidsintervall\" >V\u00e4lj ett tidsintervall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Andra_tillskrivningsfonstret\" >\u00c4ndra tillskrivningsf\u00f6nstret<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Satt_ett_schema\" >S\u00e4tt ett schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Valj_Aviseringsinstallningar\" >V\u00e4lj Aviseringsinst\u00e4llningar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Lagg_till_ett_regelnamn\" >L\u00e4gg till ett regelnamn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#4_Hantera_dina_automatiserade_regler\" >4) Hantera dina automatiserade regler<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Hantera_regler\" >Hantera regler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Visa_regelaktivitet\" >Visa regelaktivitet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#For_att_filtrera_dina_regler\" >F\u00f6r att filtrera dina regler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#5_Facebook-regler_inaktiverar_annonser_som_inte_fungerar\" >5) Facebook-regler inaktiverar annonser som inte fungerar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blogging-techies.com\/sw\/hur-hanterar-man-facebook-annonskostnader-med-facebooks-automatiserade-regler\/#Slutsats\" >Slutsats<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>F\u00e5 din Facebook annonsutgifter hanteras effektivt med hj\u00e4lp av Facebookautomatiserade regler. Men hur? Du kommer att f\u00e5 alla svar h\u00e4r, som n\u00e4mns i den h\u00e4r artikeln, ta en titt nu. Sk\u00e4l att anv\u00e4nda automatiserade regler f\u00f6r Facebook-annonseringskampanjer Facebooks automatiserade regler till\u00e5ter anv\u00e4ndare att optimera ett \u00f6kande antal kampanjer effektivt, det vill s\u00e4ga utan att f\u00f6rbruka [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":777439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/3.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-777438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/777438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=777438"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/777438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/777439"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=777438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=777438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=777438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}