{"id":780167,"date":"2023-11-04T08:05:00","date_gmt":"2023-11-04T14:05:00","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/"},"modified":"2023-11-04T08:05:00","modified_gmt":"2023-11-04T14:05:00","slug":"6-google-adwords-trick-for-att-oka-din-roi-dramatiskt","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/","title":{"rendered":"6 Google AdWords-trick f\u00f6r att \u00f6ka din ROI dramatiskt"},"content":{"rendered":"<p><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.jpg\" alt=\"dsim-bild\" title=\"google-adwords-tricks\"><\/p>\n<p>Google AdWords \u00e4r ett viktigt verktyg f\u00f6r att skala din verksamhet.<\/p>\n<p>Det st\u00f6rsta problemet \u00e4r att AdWords kan vara dyrt.  Varje krona du l\u00e4gger p\u00e5 att betala f\u00f6r klick kan du inte dela med andra f\u00f6retagskostnader, s\u00e5 det \u00e4r viktigt att var och en r\u00e4knas.<\/p>\n<p>I den h\u00e4r artikeln ska vi titta p\u00e5 sex Google AdWords-knep som hj\u00e4lper dig att generera h\u00f6gkvalitativa potentiella kunder och dubbla din konvertering och avkastning p\u00e5 investeringen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hack_1_Overtraffa_dina_konkurrenters_annonser\"><\/span><strong>Hack #1: \u00d6vertr\u00e4ffa dina konkurrenters annonser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Varje bransch har konkurrenter.  Ett AdWords \u00e4r inte annorlunda.  Om dina konkurrenters annonskampanj rankas h\u00f6gt, kommer dina annonser att f\u00e5 b\u00e4ttre resultat genom att granska deras hemligheter.<\/p>\n<p>Att rikta in konkurrenternas s\u00f6kord i AdWords \u00e4r ett enkelt s\u00e4tt att stj\u00e4la konkurrenternas surt intj\u00e4nade trafik, potentiella kunder och f\u00f6rs\u00e4ljningar.<\/p>\n<p>Det \u00e4r helt acceptabelt att rikta in sig p\u00e5 din konkurrents s\u00f6kord.  Det kan hj\u00e4lpa dig att generera klick till din m\u00e5lsida.<\/p>\n<p>Du kan anv\u00e4nda SpyFu-verktyget f\u00f6r att hitta organiska och betalda annonser f\u00f6r dina konkurrenters b\u00e4st presterande s\u00f6kord.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-39587 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x346\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39587 sp-no-webp\" alt=\"dsim-bild\" height=\"346\" width=\"750\"><\/picture><\/p>\n<h3><\/h3>\n<p>Remarketing \u00e4r det b\u00e4sta AdWords-tricket du kan fokusera dina anstr\u00e4ngningar p\u00e5.<\/p>\n<p>Enligt statistik l\u00e4mnar 97 % av m\u00e4nniskor en webbplats utan att vidta de \u00e5tg\u00e4rder som marknadsf\u00f6raren ville att de skulle vidta.<\/p>\n<p>Chockerande, eller hur?<\/p>\n<p>Remarketing g\u00f6r att du kan vinna tillbaka f\u00f6rlorade bes\u00f6kare med riktade budskap, anpassade f\u00f6r deras plats i konverteringstratten.<\/p>\n<p>Det kan vara en strategisk del av din annonsering om du vill driva f\u00f6rs\u00e4ljningsaktivitet, \u00f6ka registreringar eller fr\u00e4mja medvetenhet om ditt varum\u00e4rke.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-39586 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"750x236\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1635114553_101_6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39586 sp-no-webp\" alt=\"dsim-bild\" height=\"236\" width=\"750\"><\/picture><\/p>\n<h5><\/h5>\n<ul>\n<li>Tillg\u00e5ng till m\u00e4nniskor n\u00e4r de sannolikt kommer att k\u00f6pa<\/li>\n<li>Listor fokuserade p\u00e5 din reklam<\/li>\n<li>Storskalig r\u00e4ckvidd<\/li>\n<li>Effektiva priser<\/li>\n<li>Enkelt annonsskapande<\/li>\n<li>Kampanjstatistik<\/li>\n<li>Hj\u00e4lp kunderna att hitta dig<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Knep_nr_Tips_3_for_att_lagga_till_webbplatslankar\"><\/span><strong>Knep nr.  Tips 3 f\u00f6r att l\u00e4gga till webbplatsl\u00e4nkar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Webbplatsl\u00e4nkar ger dig ytterligare l\u00e4nkar till sidor ut\u00f6ver m\u00e5lsidan i din annons.  Det \u00e4r det b\u00e4sta s\u00e4ttet att \u00f6ka synligheten f\u00f6r din annons.<\/p>\n<p>Det kan ta dig till specifika sidor p\u00e5 din webbplats, till exempel kontorstid, en specifik produkt eller mer.  N\u00e4r n\u00e5gon klickar p\u00e5 dina l\u00e4nkar hoppar de direkt till det de vill veta.<\/p>\n<p>Du kan l\u00e4gga till webbplatsl\u00e4nkar p\u00e5 konto-, kampanj- eller annonsgruppsniv\u00e5.  Du anger l\u00e4nktexten (vad som visas f\u00f6r m\u00e4nniskor) och webbadresserna (sidorna de klickar p\u00e5).<\/p>\n<p><picture class=\"aligncenter size-full wp-image-39590 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"783x329\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1635114553_879_6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39590 sp-no-webp\" alt=\"dsim-bild\" height=\"329\" width=\"783\" data-=\"\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Fordelar_med_webbplatslankar\"><\/span><strong>F\u00f6rdelar med webbplatsl\u00e4nkar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Uppdatera enkelt<\/li>\n<li>Visa detaljerad information om dina klick<\/li>\n<li>Redigera dina platsl\u00e4nkstill\u00e4gg utan att f\u00f6rlora data<\/li>\n<li>L\u00e4nkar till anpassade mobilsajter<\/li>\n<li>Schema med start- och slutdatum<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hacks_4_Malsida_av_hog_kvalitet\"><\/span><strong>Hacks #4 M\u00e5lsida av h\u00f6g kvalitet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00e5lsidan \u00e4r den viktigaste delen av din Google AdWords-kampanj.<\/p>\n<p>Om du skickar dina bes\u00f6kare direkt till din startsida fr\u00e5n annonser, d\u00f6dar du din CTR.<\/p>\n<p>Att skapa en riktad m\u00e5lsida f\u00f6r dina Google-annonser kan hj\u00e4lpa dig att \u00f6ka din CTR och dina omvandlingar med 10 g\u00e5nger.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-39591 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"700x5164\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1635114554_5_6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39591 sp-no-webp\" alt=\"dsim-bild\" height=\"5164\" width=\"700\"><\/picture><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Har_ar_nagra_tips\"><\/span><strong>H\u00e4r \u00e4r n\u00e5gra tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Ha en attraktiv CTA p\u00e5 din webbplats<\/li>\n<li>L\u00e4gg till vittnesm\u00e5l f\u00f6r att \u00f6ka f\u00f6rtroendet<\/li>\n<li>Ett motto f\u00f6r st\u00f6d<\/li>\n<li>Inkludera videor p\u00e5 din m\u00e5lsida<\/li>\n<li>Se till att din m\u00e5lsida fungerar p\u00e5 alla enheter<\/li>\n<li>En blyf\u00e5ngstform<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Trick_nr_Tips_6_Segment_pa_marknaden\"><\/span><strong>Trick nr.  Tips #6: Segment p\u00e5 marknaden<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00e4r du k\u00f6r en annonskampanj finns det tre huvudpunkter du m\u00e5ste t\u00e4nka p\u00e5 eftersom de kan avg\u00f6ra dina konverteringsresultat baserat p\u00e5 s\u00f6kfr\u00e5gan.  Dessa \u00e4r:<\/p>\n<ul>\n<li>Segmentering<\/li>\n<li>Orientering<\/li>\n<li>Positionering<\/li>\n<\/ul>\n<p>Marknadssegment hj\u00e4lper dig att rikta in dig p\u00e5 personer som redan finns p\u00e5 din marknad.  Det \u00e4r ett s\u00e4tt att komma i kontakt med konsumenter som aktivt unders\u00f6ker eller j\u00e4mf\u00f6r produkter och tj\u00e4nster p\u00e5 partner- och utgivarwebbplatser f\u00f6r Google Display-n\u00e4tverk och p\u00e5 YouTube.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-39589 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"1112x625\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1635114554_136_6-trucos-de-Google-AdWords-para-aumentar-su-ROI-de.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39589 sp-no-webp\" alt=\"dsim-bild\" height=\"625\" width=\"1112\" data-=\"\"><\/picture><\/p>\n<p>Du kan anv\u00e4nda m\u00e5lgrupper med k\u00f6pavsikt i kombination med remarketing f\u00f6r att f\u00e5 h\u00f6gkvalificerade kunder till din webbplats och f\u00f6rb\u00e4ttra det \u00f6vergripande remarketingv\u00e4rdet f\u00f6r din kampanj.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Hack_1_Overtraffa_dina_konkurrenters_annonser\" >Hack #1: \u00d6vertr\u00e4ffa dina konkurrenters annonser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Knep_nr_Tips_3_for_att_lagga_till_webbplatslankar\" >Knep nr.  Tips 3 f\u00f6r att l\u00e4gga till webbplatsl\u00e4nkar<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Fordelar_med_webbplatslankar\" >F\u00f6rdelar med webbplatsl\u00e4nkar<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Hacks_4_Malsida_av_hog_kvalitet\" >Hacks #4 M\u00e5lsida av h\u00f6g kvalitet<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Har_ar_nagra_tips\" >H\u00e4r \u00e4r n\u00e5gra tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/6-google-adwords-trick-for-att-oka-din-roi-dramatiskt\/#Trick_nr_Tips_6_Segment_pa_marknaden\" >Trick nr.  Tips #6: Segment p\u00e5 marknaden<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Google AdWords \u00e4r ett viktigt verktyg f\u00f6r att skala din verksamhet. Det st\u00f6rsta problemet \u00e4r att AdWords kan vara dyrt. Varje krona du l\u00e4gger p\u00e5 att betala f\u00f6r klick kan du inte dela med andra f\u00f6retagskostnader, s\u00e5 det \u00e4r viktigt att var och en r\u00e4knas. I den h\u00e4r artikeln ska vi titta p\u00e5 sex Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":780168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/3.webp","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-780167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/780167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=780167"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/780167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/780168"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=780167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=780167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=780167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}