{"id":783573,"date":"2023-11-10T16:03:46","date_gmt":"2023-11-10T22:03:46","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/"},"modified":"2023-11-10T16:03:46","modified_gmt":"2023-11-10T22:03:46","slug":"3-enkla-steg-for-att-mata-din-facebook-return-roas","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/","title":{"rendered":"3 enkla steg f\u00f6r att m\u00e4ta din Facebook Return-ROAS"},"content":{"rendered":"<picture title=\"FB\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.jpg\" title=\"helpension\" class=\"sp-no-webp\" alt=\"dsim-image-facebook-ROAS\"><\/picture>\n<p>Funderar du p\u00e5 att optimera l\u00f6nsamheten som erh\u00e5lls fr\u00e5n <strong>Facebook<\/strong>  reklamkampanjer?<\/p>\n<p>I den h\u00e4r artikeln f\u00e5r du veta hur du kan m\u00e4ta avkastningen p\u00e5 annonsutgifter, dvs ROAS f\u00f6r Facebook-annonskampanjer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vad_ar_avkastning_pa_annonseringsutgifter_ROAS\"><\/span><strong>Vad \u00e4r avkastning p\u00e5 annonseringsutgifter (ROAS)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avkastning p\u00e5 annonsutgifter eller ROAS \u00e4r det grundl\u00e4ggande m\u00e5tt som beskriver framg\u00e5ngen f\u00f6r din Facebook-annonsering.  Det l\u00e5ter dig veta om dina slantar ger positiva resultat eller om du bara br\u00e4nner p\u00e5 dina pengar.<\/p>\n<p>F\u00f6rst\u00e5 begreppet ROAS med det h\u00e4r exemplet: Anta att du spenderar 10 000 USD p\u00e5 en m\u00e5nad p\u00e5 Facebook-annonser och de genererar 50 000 USD i nyf\u00f6rs\u00e4ljning f\u00f6r ditt f\u00f6retag.  Det \u00e4r en 5X ROAS!!!<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41128 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x239\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41128 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"239\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Steg_for_att_mata_Facebooks_avkastning_pa_annonsinvesteringar\"><\/span><strong>Steg f\u00f6r att m\u00e4ta Facebooks avkastning p\u00e5 annonsinvesteringar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"1_Stall_in_dina_Facebook-pixel-_och_konverteringssparningsstandarder\"><\/span><strong>1. St\u00e4ll in dina Facebook-pixel- och konverteringssp\u00e5rningsstandarder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>F\u00f6r att m\u00e4ta ROAS f\u00f6r Facebook-annonskampanjer m\u00e5ste du konfigurera och installera <strong>facebook pixel<\/strong> p\u00e5 din webbplats och \u00e4ven eventuella relevanta konverteringsh\u00e4ndelser.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41129 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x383\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915747_849_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41129 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"383\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Anta att du k\u00f6r en <strong>e-handel<\/strong> f\u00f6retag och syssels\u00e4ttning Facebook F\u00f6r att generera produktf\u00f6rs\u00e4ljning m\u00e5ste du st\u00e4lla in \u00e5tg\u00e4rder f\u00f6r e-handelsh\u00e4ndelser som l\u00e4gg till i kundvagnen, p\u00e5b\u00f6rja utcheckning och utcheckning.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41130 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x339\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915748_392_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41130 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"339\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>V\u00e4lj sedan din pixel och \u00f6ppna hela panelen.  Under grafvyn ser du de h\u00e4ndelse\u00e5tg\u00e4rder som utl\u00f6ses, tillsammans med status f\u00f6r varje h\u00e4ndelse och antalet mottagna h\u00e4ndelser.<\/p>\n<p>Om de var korrekt installerade skulle det st\u00e5 i statuskolumnen <strong>Tillg\u00e5ng <\/strong>och n\u00e4r h\u00e4ndelsen senast togs emot.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41131 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x361\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915748_327_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41131 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"361\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>V\u00e4lj nu din pixel och \u00f6ppna hela panelen.<\/p>\n<p>Om h\u00e4ndelserna installerades framg\u00e5ngsrikt skulle statuskolumnen visa Aktiv och n\u00e4r h\u00e4ndelsen senast togs emot.<\/p>\n<p>Om n\u00e5gon h\u00e4ndelse inte utl\u00f6ses och visar Inaktiv i statuskolumnen, klicka p\u00e5 diagnostikalternativet som visas ovanf\u00f6r grafvyn och kontrollera om det finns n\u00e5got problem med din pixel- och h\u00e4ndelseinstallation.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Se_till_att_din_pixel_sparar_kopvardet\"><\/span><strong>Se till att din pixel sp\u00e5rar k\u00f6pv\u00e4rdet  <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Om du anv\u00e4nder k\u00f6ph\u00e4ndelser f\u00f6r att sp\u00e5ra f\u00f6rs\u00e4ljning och vill m\u00e4ta ROAS effektivt, b\u00f6r du sp\u00e5ra v\u00e4rdet av k\u00f6pen, inte deras volym.<\/p>\n<p>Klicka p\u00e5 Visa detaljer i \u00e5tg\u00e4rden K\u00f6p-h\u00e4ndelse f\u00f6r att kontrollera v\u00e4rdet p\u00e5 best\u00e4llningar som skickats via pixeln till ditt annonskonto.<\/p>\n<p>Titta sedan i popup-f\u00f6nstret under Parameter, kontrollera v\u00e4rdeparametern och artikelnummerparametern, samt inneh\u00e5lls-ID och valuta.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41132 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x371\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915748_639_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41132 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"371\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Skapa_din_anpassade_rapportkolumn_i_Facebook_Ads_Manager\"><\/span><strong>2. Skapa din anpassade rapportkolumn i Facebook Ads Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Efter att ha st\u00e4llt in h\u00e4ndelse- och pixel\u00e5tg\u00e4rder \u00e4r det dags att skapa en anpassad rapportkolumn som visar m\u00e4tv\u00e4rden som ett antal k\u00f6p, konverteringsv\u00e4rdet f\u00f6r k\u00f6p och ROAS-v\u00e4rdet.<\/p>\n<p>F\u00f6r att utf\u00f6ra denna \u00e5tg\u00e4rd, g\u00e5 till din <strong>Facebook Ads Manager<\/strong>.  Klicka sedan p\u00e5 kolumnerna, till exempel rullgardinsmenyn Prestanda, och v\u00e4lj Anpassa kolumner.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41133 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x524\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915749_175_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41133 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"524\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>D\u00e4refter hittar du f\u00f6nstret f\u00f6r att skapa rapport.<\/p>\n<p>Rapportf\u00f6nstret inneh\u00e5ller tre kolumner, den f\u00f6rsta \u00e4r <strong>metrik<\/strong> kategorier, den andra \u00e4r m\u00e4tv\u00e4rden som du kan rapportera, och den tredje, det vill s\u00e4ga l\u00e4ngst till h\u00f6ger, \u00e4r de specifika m\u00e4tv\u00e4rdena.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41134 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x441\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915749_440_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41134 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"441\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Du kan ta bort f\u00f6r n\u00e4rvarande o\u00f6nskade m\u00e4tv\u00e4rden som visas i rapportkolumnen, med undantag f\u00f6r dessa topp 11 m\u00e4tv\u00e4rden:<\/p>\n<ul>\n<li>kampanj namn<\/li>\n<li>Leverans<\/li>\n<li>Annonsupps\u00e4ttningens namn<\/li>\n<li>Budstrategi<\/li>\n<li>Budget<\/li>\n<li>Sista betydelsefulla upplagan<\/li>\n<li>Resultat<\/li>\n<li>N\u00e5<\/li>\n<li>Kostnad per resultat<\/li>\n<li>Beloppet som spenderas<\/li>\n<li>Slutar<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-41135 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x419\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915749_556_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41135 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"419\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>L\u00e4gg nu till m\u00e4tv\u00e4rden f\u00f6r k\u00f6p, konverteringsv\u00e4rde och ROAS.<\/p>\n<p>V\u00e4lj Standardh\u00e4ndelser som ska presenteras i konverteringar i den v\u00e4nstra kolumnen i kategorisektionen.<\/p>\n<p>I den mittersta kolumnen hittar du en rad f\u00f6r var och en av standardh\u00e4ndelse\u00e5tg\u00e4rderna.<\/p>\n<p>G\u00e5 till raden K\u00f6p ROAS och markera kryssrutan Totalt.<\/p>\n<p>Bredvid det p\u00e5 samma rad markerar du kryssrutorna f\u00f6r Totalt, Kostnad och V\u00e4rde.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41136 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x307\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915750_406_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41136 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"307\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>N\u00e4r du v\u00e4ljer dessa m\u00e4tv\u00e4rden l\u00e4gger Ads Manager till dem i din anpassade rapportkolumn l\u00e4ngst till h\u00f6ger.<\/p>\n<p>G\u00e5 till slutet av kolumnen om du vill redigera segmenten.<\/p>\n<p>Nu, i det totala k\u00f6pf\u00e4ltet, hittar du dessa m\u00e4tv\u00e4rden p\u00e5 ett annat s\u00e4tt efter k\u00f6ptyp, som mobilapp, webbplats och offline.<\/p>\n<p>Om du t\u00e4nker sp\u00e5ra k\u00f6p fr\u00e5n din webbplats och inte fr\u00e5n en mobil enhet, avmarkera alla kryssrutor, inklusive webbplatsk\u00f6p.  Detta kan verka kontraintuitivt, men du beh\u00f6ver det totala k\u00f6pv\u00e4rdet, inte segmenterad data.<\/p>\n<p>Utf\u00f6r samma \u00e5tg\u00e4rd f\u00f6r m\u00e4tv\u00e4rdena K\u00f6p ROAS och Ink\u00f6pskonverteringsv\u00e4rde.  Du b\u00f6r ha en anpassad rapportkolumn i den sista som inneh\u00e5ller:<\/p>\n<ul>\n<li>kampanj namn<\/li>\n<li>Leverans<\/li>\n<li>Annonsupps\u00e4ttningens namn<\/li>\n<li>Budstrategi<\/li>\n<li>Budget<\/li>\n<li>Sista betydelsefulla upplagan<\/li>\n<li>Resultat<\/li>\n<li>N\u00e5<\/li>\n<li>Kostnad per resultat<\/li>\n<li>Beloppet som spenderas<\/li>\n<li>Slutar<\/li>\n<li>Webbplatsk\u00f6p (ingen inriktning)<\/li>\n<li>Kostnad per k\u00f6p<\/li>\n<li>K\u00f6pkonverteringsv\u00e4rde (utan inriktning)<\/li>\n<li>Webbplatsk\u00f6p ROAS (ingen inriktning)<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-41137 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x489\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915750_96_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41137 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"489\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Slutligen kommer du att kunna konfigurera ditt rapporteringsf\u00f6nster.  28-dagars klicktillskrivningsf\u00f6nstret och 1-say-vyn v\u00e4ljs som standard.<\/p>\n<p>F\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 resultatet f\u00f6r kampanjer och annonser kan du ocks\u00e5 l\u00e4gga till visningsperioden p\u00e5 28 dagar.<\/p>\n<p>V\u00e4lj nu den f\u00f6nsterj\u00e4mf\u00f6relse som visas i det nedre h\u00f6gra h\u00f6rnet av f\u00f6nstret f\u00f6r att skapa anpassade rapporter.  Markera sedan kryssrutan bredvid 28 dagar i kolumnen Visa.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41138 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x428\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915750_148_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41138 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"428\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>I slutet klickar du p\u00e5 Spara som f\u00f6rinst\u00e4llning som visas i det nedre v\u00e4nstra h\u00f6rnet.  Du ger din anpassade rapportkolumn ett namn och klickar p\u00e5 Anv\u00e4nd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Hitta_din_Facebook-ROAS_for_kop\"><\/span><strong>3. Hitta din Facebook-ROAS f\u00f6r k\u00f6p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nu b\u00f6r du b\u00f6rja analysera m\u00e4tv\u00e4rdena K\u00f6p och ROAS i din nya rapportkolumn.<\/p>\n<p>Du hittar tv\u00e5 kolumner f\u00f6r varje m\u00e4tv\u00e4rde, d\u00e4r den f\u00f6rsta kolumnen visar resultaten fr\u00e5n standardtillskrivningsf\u00f6nstret: 28-dagars klick och 1-dagsvy.  Den andra kolumnen visar resultaten f\u00f6r 28-dagarsvyn.<\/p>\n<p>F\u00f6r att analysera ROAS, st\u00e4ll in ditt datum med datumv\u00e4ljartekniken som finns i det \u00f6vre h\u00f6gra h\u00f6rnet.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41139 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x346\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915751_918_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41139 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"346\" width=\"600\" data-=\"\"><\/picture><\/p>\n<p>Om du \u00e4r ny p\u00e5 detta, v\u00e4lj Lifetime.  Men om du redan spenderar tillr\u00e4ckligt mycket per m\u00e5nad p\u00e5 Facebook, v\u00e4lj Senaste m\u00e5naden f\u00f6r att utf\u00f6ra en m\u00e5natlig ROAS-analys.<\/p>\n<p>Titta nu p\u00e5 din totala rad och kombinera dina tv\u00e5 ROAS-siffror f\u00f6r att f\u00e5 din totala ROAS i b\u00e5da datavyerna.  Ditt ROAS-v\u00e4rde visas med decimaler som 2,5.  Det betyder att din totala avkastning p\u00e5 annonsutgifter (ROAS) \u00e4r 2,5 g\u00e5nger pengarna som investerats i din annons.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41140 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"600x476\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633915751_307_3-sencillos-pasos-para-medir-su-Facebook-Retorno-de-ROAS.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41140 sp-no-webp\" alt=\"dsim-image-facebook-ROAS\" height=\"476\" width=\"600\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slutsats\"><\/span><strong>Slutsats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook kan ge goda aff\u00e4rsm\u00f6jligheter om du tar r\u00e4tt steg.  Du b\u00f6r dock m\u00e4ta resultatet av dina annonser och kampanjer.<\/p>\n<p>F\u00f6r att g\u00f6ra detta effektivt, h\u00e4r \u00e4r tre steg som hj\u00e4lper dig att analysera din Facebook ROAS-analys.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#Vad_ar_avkastning_pa_annonseringsutgifter_ROAS\" >Vad \u00e4r avkastning p\u00e5 annonseringsutgifter (ROAS)?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#Steg_for_att_mata_Facebooks_avkastning_pa_annonsinvesteringar\" >Steg f\u00f6r att m\u00e4ta Facebooks avkastning p\u00e5 annonsinvesteringar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#1_Stall_in_dina_Facebook-pixel-_och_konverteringssparningsstandarder\" >1. St\u00e4ll in dina Facebook-pixel- och konverteringssp\u00e5rningsstandarder<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#Se_till_att_din_pixel_sparar_kopvardet\" >Se till att din pixel sp\u00e5rar k\u00f6pv\u00e4rdet<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#2_Skapa_din_anpassade_rapportkolumn_i_Facebook_Ads_Manager\" >2. Skapa din anpassade rapportkolumn i Facebook Ads Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#3_Hitta_din_Facebook-ROAS_for_kop\" >3. Hitta din Facebook-ROAS f\u00f6r k\u00f6p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogging-techies.com\/sw\/3-enkla-steg-for-att-mata-din-facebook-return-roas\/#Slutsats\" >Slutsats<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Funderar du p\u00e5 att optimera l\u00f6nsamheten som erh\u00e5lls fr\u00e5n Facebook reklamkampanjer? I den h\u00e4r artikeln f\u00e5r du veta hur du kan m\u00e4ta avkastningen p\u00e5 annonsutgifter, dvs ROAS f\u00f6r Facebook-annonskampanjer. Vad \u00e4r avkastning p\u00e5 annonseringsutgifter (ROAS)? Avkastning p\u00e5 annonsutgifter eller ROAS \u00e4r det grundl\u00e4ggande m\u00e5tt som beskriver framg\u00e5ngen f\u00f6r din Facebook-annonsering. Det l\u00e5ter dig veta om [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":783574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/14-600x338-1.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-783573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/783573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=783573"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/783573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/783574"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=783573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=783573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=783573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}