{"id":784913,"date":"2023-11-13T18:48:05","date_gmt":"2023-11-14T00:48:05","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/"},"modified":"2023-11-13T18:48:05","modified_gmt":"2023-11-14T00:48:05","slug":"hur-man-forbattrar-annonsens-relevanspoang-i-google-ads","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/","title":{"rendered":"Hur man f\u00f6rb\u00e4ttrar annonsens relevanspo\u00e4ng i Google Ads"},"content":{"rendered":"<picture title=\"Google Ads\" class=\"sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.jpg\" title=\"Google Ads\" class=\"sp-no-webp\" alt=\"Google Ads DSIM-bild\"><\/picture>\n<p>Det \u00e4r du <strong>PPC marknadsf\u00f6ring<\/strong> Anstr\u00e4ngningar som utf\u00f6rs som de kunde vara?<\/p>\n<p>\u00c4rligt talat, i det betalda s\u00f6kutrymmet finns det regelbundet utrymme f\u00f6r f\u00f6rb\u00e4ttringar.<\/p>\n<p>Det \u00e4r d\u00e4rf\u00f6r Google AdWords nyligen sl\u00e4ppte \u00e4ndringar i kvalitetsresultatrapportering.  Denna information kan g\u00f6ra det m\u00f6jligt f\u00f6r dig att skapa allt mer relevanta PPC-annonser.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hur_Google_beraknar_kvalitetsresultatet\"><\/span><strong>Hur Google ber\u00e4knar kvalitetsresultatet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Kvalitetsresultat \u00e4r den typ av m\u00e4tv\u00e4rde som annonsering anv\u00e4nder f\u00f6r att avg\u00f6ra var en PPC-annons ska visas i betalda s\u00f6kresultat och hur mycket marknadsf\u00f6raren ska betala per klick.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Kvalitetspoangen_ar_associerad_med_tre_huvudkomponenter\"><\/span>Kvalitetspo\u00e4ngen \u00e4r associerad med tre huvudkomponenter:<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<ul>\n<li>Reklamens relevans.<\/li>\n<li>F\u00f6rv\u00e4ntad CTR.<\/li>\n<li>Upplevelse av m\u00e5lsidan.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Hur_man_anvander_kvalitetsresultatrapporter\"><\/span><strong>Hur man anv\u00e4nder kvalitetsresultatrapporter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Du kan se kvalitetsresultatet p\u00e5 s\u00f6kordsniv\u00e5 i <strong>Google Ads<\/strong>.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41921 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"556x395\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41921 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"395\" width=\"556\" data-=\"\"><\/picture><\/p>\n<p>M\u00e4tv\u00e4rden f\u00f6r kvalitetsresultat kan anv\u00e4ndas f\u00f6r att skapa en anpassad vy.<\/p>\n<p>Du b\u00f6r spara dem f\u00f6r framtida anv\u00e4ndning och f\u00e5 en snabb bild av kvalitetsresultatet.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41922 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"402x312\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411747_515_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41922 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"312\" width=\"402\" data-=\"\"><\/picture><\/p>\n<p>F\u00f6rutom att visa historiken eller det senaste k\u00e4nda kvalitetsresultatet f\u00f6r rapporteringsperioden, kan du ocks\u00e5 drill ner genom att \u00e4ndra tidsperioderna.<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41923 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"714x349\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411747_116_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41923 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"349\" width=\"714\" data-=\"\"><\/picture><\/p>\n<p>Med denna nya kunskap kan du leta efter omr\u00e5den som beh\u00f6ver f\u00f6rb\u00e4ttras:<\/p>\n<p>Se detta exempel-<\/p>\n<p><picture class=\"aligncenter size-full wp-image-41924 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"382x473\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411747_191_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41924 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"473\" width=\"382\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Annonsens_relevans\"><\/span><strong>1. Annonsens relevans<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ju n\u00e4rmare kopplingen mellan s\u00f6kordet och annonsen \u00e4r, desto h\u00f6gre relevans har s\u00f6kordet.<\/p>\n<p>F\u00f6r det mesta ser du d\u00e5lig relevans reklam eftersom:<\/p>\n<p>N\u00e5gon som inte har n\u00e5gon erfarenhet av PPC gjorde tillk\u00e4nnagivandet.<\/p>\n<p>Annonserna replikerades med b\u00f6rjan med en annonsgrupp och sedan till n\u00e4sta utan att \u00e4ndra s\u00f6korden och anpassa dem till annonstexten f\u00f6r den nya annonsgruppen.<\/p>\n<p>Att ha en autentisk registreringsstruktur kommer att f\u00f6rb\u00e4ttra ryktet.  Se till att dina strider och annonsgrupper \u00e4r mindre och inneh\u00e5ller exceptionellt \u00e4mnesfokuserat inneh\u00e5ll.<\/p>\n<p>Att ha en legitim registreringsstruktur kommer att \u00f6ka betydelsen.  Se till att dina kampanjer och annonsgrupper \u00e4r mindre och inneh\u00e5ller exceptionellt \u00e4mnesfokus.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Forbattringstips\"><\/span><strong>F\u00f6rb\u00e4ttringstips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>B\u00f6rja med att se till att de b\u00e4sta s\u00f6korden finns i din annonstext.  F\u00f6rs\u00f6k att konsolidera dem i titeln, br\u00f6dtexten och visningsadressen om m\u00f6jligt.<\/li>\n<li>Best\u00e4m om s\u00f6korden ska flyttas till en ny eller alternativ annonsgrupp eller tas bort fr\u00e5n kontot.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-41925 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"481x251\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411748_669_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41925 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"251\" width=\"481\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Forvantad_CTR\"><\/span><strong>2. F\u00f6rv\u00e4ntad CTR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AdWords ber\u00e4knar en normal CTR som representerar sannolikheten att annonsen kommer att acceptera ett varum\u00e4rke n\u00e4r den publiceras.  Normal CTR tar inte h\u00e4nsyn till annonsrankning eller annonstill\u00e4gg.<\/p>\n<p>Det finns en skillnad mellan f\u00f6rv\u00e4ntad CTR och CTR i AdWords-kontot.<\/p>\n<p>Det f\u00f6rv\u00e4ntade <strong>CTR<\/strong> Den ber\u00e4knas baserat p\u00e5 resultatet f\u00f6r s\u00f6kord i kontot, s\u00e5v\u00e4l som i andra annons\u00f6rers konton.  Om s\u00f6kord pausas pausas \u00e4ven kvalitetsresultaten, s\u00e5 att de inte \u00e4ndras \u00f6ver tiden.<\/p>\n<p>Om du vill f\u00f6rb\u00e4ttra CTR, fokusera p\u00e5 negativa s\u00f6kord och s\u00f6kordsmatchningstyper som i slut\u00e4ndan kommer att \u00f6ka ditt kvalitetsresultat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Forbattringstips-2\"><\/span><strong>F\u00f6rb\u00e4ttringstips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Forts\u00e4tt att \u00f6vervaka f\u00f6rv\u00e4ntad CTR under genomsnittet f\u00f6r att se till att dina annonser matchar din s\u00f6kordsgruppering.<\/li>\n<li>Stoppa irrelevanta annonss\u00f6kningar genom att skapa negativa s\u00f6kord och justera matchningstyper.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-41926 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"624x345\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411748_857_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41926 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"345\" width=\"624\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Erfarenhet_av_malsida\"><\/span><strong>3. Erfarenhet av m\u00e5lsida<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En extraordin\u00e4r <strong>landningssida<\/strong> Det \u00e4r viktigt om du beh\u00f6ver f\u00f6rvandla dessa klick till omvandlingar.<\/p>\n<p>M\u00e5lsidan ska vara allt annat \u00e4n sv\u00e5rnavigerad och den utannonserade produkten ska vara entydigt markerad p\u00e5 sidan.<\/p>\n<p>Om det finns ett formul\u00e4r eller en nedladdning p\u00e5 sidan, ber\u00e4tta f\u00f6r kunden vad som kommer att h\u00e4nda efter att de gjort en flytt.  Till exempel, n\u00e4r formul\u00e4ret skickas in, kommer de att samordna med en gratis provperiod.  Eller igen, n\u00e4r de klickar p\u00e5 &#8220;ladda ner&#8221;-knappen b\u00f6rjar en PDF-post att laddas ner.<\/p>\n<p>Av sk\u00e4len bakom kvalitetspo\u00e4ngen m\u00e5ste vi se till att s\u00f6korden i <strong>nyckelord<\/strong> Listan och annonstexten str\u00e4cker sig till inneh\u00e5llet p\u00e5 m\u00e5lsidan.<\/p>\n<p>Om ditt s\u00f6kord till exempel \u00e4r &#8220;digital marketing institute&#8221;, m\u00e5ste din annons inneh\u00e5lla &#8220;digital marketing institute&#8221; i texten och det s\u00f6kordet m\u00e5ste ocks\u00e5 inkluderas p\u00e5 m\u00e5lsidan.<\/p>\n<p>Se till att inneh\u00e5llet p\u00e5 din m\u00e5lsida \u00e4r relevant och v\u00e4rdefullt f\u00f6r s\u00f6kmotorn.  Detta kommer att f\u00f6rb\u00e4ttra ditt kvalitetsresultat.<\/p>\n<p>Marknadsf\u00f6rare m\u00e5ste ocks\u00e5 titta p\u00e5 m\u00e5lsidans prestanda.  Google har en enhet som kommer att visa sidhastighet p\u00e5 mobila och station\u00e4ra enheter och enhetens lyh\u00f6rdhet.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Forbattringstips-3\"><\/span><strong>F\u00f6rb\u00e4ttringstips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>F\u00f6r att f\u00f6rb\u00e4ttra anv\u00e4ndbarheten och konverteringarna, anv\u00e4nd m\u00e5lsideskopia f\u00f6r att f\u00f6rmedla till kunden vad som kommer att h\u00e4nda h\u00e4rn\u00e4st n\u00e4r de slutf\u00f6r en aktivitet.<\/li>\n<li>Anv\u00e4nd Googles verktyg eller liknande f\u00f6r att kontrollera m\u00e5lsidans aktuella prestanda.  Kontrollera mer \u00e4n en sida f\u00f6r att s\u00e4kerst\u00e4lla konsekventa resultat.<\/li>\n<\/ul>\n<p><picture class=\"aligncenter size-full wp-image-41927 sp-no-webp\"><img decoding=\"async\" data-lazyloaded=\"1\" data-placeholder-resp=\"734x574\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/10\/1633411748_354_Como-mejorar-la-puntuacion-de-relevancia-de-los-anuncios-en.png\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41927 sp-no-webp\" alt=\"Google Ads DSIM-bild\" height=\"574\" width=\"734\" data-=\"\"><\/picture><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slutsats\"><\/span><strong>Slutsats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads bibeh\u00e5ller relevant v\u00e4rde f\u00f6r onlinemarknadsf\u00f6rare.  D\u00e4rf\u00f6r hoppas de kunna f\u00f6rb\u00e4ttra annonsens relevanspo\u00e4ng.<\/p>\n<p>Nedan finns en komplett guide f\u00f6r att f\u00f6rb\u00e4ttra din annonsrelevanspo\u00e4ng i Google Ads.<\/p>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Hur_Google_beraknar_kvalitetsresultatet\" >Hur Google ber\u00e4knar kvalitetsresultatet<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Kvalitetspoangen_ar_associerad_med_tre_huvudkomponenter\" >Kvalitetspo\u00e4ngen \u00e4r associerad med tre huvudkomponenter:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Hur_man_anvander_kvalitetsresultatrapporter\" >Hur man anv\u00e4nder kvalitetsresultatrapporter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#1_Annonsens_relevans\" >1. Annonsens relevans<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Forbattringstips\" >F\u00f6rb\u00e4ttringstips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#2_Forvantad_CTR\" >2. F\u00f6rv\u00e4ntad CTR<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Forbattringstips-2\" >F\u00f6rb\u00e4ttringstips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#3_Erfarenhet_av_malsida\" >3. Erfarenhet av m\u00e5lsida<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Forbattringstips-3\" >F\u00f6rb\u00e4ttringstips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogging-techies.com\/sw\/hur-man-forbattrar-annonsens-relevanspoang-i-google-ads\/#Slutsats\" >Slutsats<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Det \u00e4r du PPC marknadsf\u00f6ring Anstr\u00e4ngningar som utf\u00f6rs som de kunde vara? \u00c4rligt talat, i det betalda s\u00f6kutrymmet finns det regelbundet utrymme f\u00f6r f\u00f6rb\u00e4ttringar. Det \u00e4r d\u00e4rf\u00f6r Google AdWords nyligen sl\u00e4ppte \u00e4ndringar i kvalitetsresultatrapportering. Denna information kan g\u00f6ra det m\u00f6jligt f\u00f6r dig att skapa allt mer relevanta PPC-annonser. Hur Google ber\u00e4knar kvalitetsresultatet Kvalitetsresultat \u00e4r den [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":784914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/1.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-784913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/784913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=784913"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/784913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/784914"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=784913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=784913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=784913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}