{"id":788694,"date":"2023-11-22T12:07:31","date_gmt":"2023-11-22T18:07:31","guid":{"rendered":"https:\/\/blogging-techies.com\/sw\/engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015\/"},"modified":"2023-11-22T12:07:31","modified_gmt":"2023-11-22T18:07:31","slug":"engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015","status":"publish","type":"post","link":"https:\/\/blogging-techies.com\/sw\/engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015\/","title":{"rendered":"Engagemangsgraden p\u00e5 Instagram har minskat med 33 % sedan 2015"},"content":{"rendered":"<p><strong>Instagram m\u00e5 vara bland de mest popul\u00e4ra sociala plattformarna, men det betyder inte att engagemangsgraden inte kan p\u00e5verkas av det v\u00e4xande antalet varum\u00e4rken som ansluter sig till det. <\/strong><\/p>\n<p>Hur kan du beh\u00e5lla din egen engagemang?<\/p>\n<p>Instagram har sett en imponerande tillv\u00e4xt de senaste \u00e5ren och dess senaste till\u00e4gg av liveber\u00e4ttelser gav fler sk\u00e4l f\u00f6r en anv\u00e4ndare (och ett varum\u00e4rke) att prova.  Mer \u00e4n 500 000 annons\u00f6rer har redan anslutit sig till plattformen och anv\u00e4ndare kollar appen flera g\u00e5nger under dagen.<\/p>\n<p>D\u00e4remot har det skett en alarmerande nedg\u00e5ng i engagemangsgraden med 33 % mellan 2015 och 2016. Enligt Quintlys rapport har engagemang per inl\u00e4gg fr\u00e5n Q1 2015 till Q1 2016 sett en kraftig nedg\u00e5ng, och de mest popul\u00e4ra profilerna upplevde en \u00e4nnu st\u00f6rre nedg\u00e5ng.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-65688 aligncenter\" src=\"https:\/\/blogging-techies.com\/wp-content\/uploads\/2021\/09\/La-tasa-de-interaccion-de-Instagram-ha-disminuido-en-un.jpg\" alt=\"Antal f\u00f6ljare Diagram 01-4\" width=\"622\" height=\"616\"><\/p>\n<p>\u00c4ven om videoinl\u00e4gg har \u00f6kat med 10 % fr\u00e5n 2015 till 2016, verkar de inte ha samma engagemang som bildinl\u00e4gg.  \u00c4ven om b\u00e5da s\u00e5g en minskad engagemang, minskade bildinl\u00e4gg med 27 %, medan videoinl\u00e4gg minskade med 39 %.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Varfor_ar_det_en_reducerad_engagemang\"><\/span>Varf\u00f6r \u00e4r det en reducerad engagemang?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Det finns m\u00e5nga orsaker som kan orsaka minskningen av engagemang:<\/p>\n<ul>\n<li>\u00d6kning av anv\u00e4ndare<\/li>\n<li>Varum\u00e4rkes\u00f6kning<\/li>\n<li>Inneh\u00e5lls &#8220;st\u00f6rning&#8221;<\/li>\n<li>\u00d6kad konkurrens<\/li>\n<li>Tappat intresset fr\u00e5n interaktion<\/li>\n<\/ul>\n<p>Alla borde inte vara alarmerande, men de kan ge anv\u00e4ndbar analys av hur Instagram utvecklas.  N\u00e4r anv\u00e4ndarna forts\u00e4tter att \u00f6ka \u00e4r &#8220;r\u00f6rigt&#8221; inneh\u00e5ll oundvikligt, vilket inneb\u00e4r att chanserna att se ett inl\u00e4gg minskar.<\/p>\n<p>Dessutom, n\u00e4r fler varum\u00e4rken ansluter sig till Instagram, kan varum\u00e4rkesinneh\u00e5ll fj\u00e4rma anv\u00e4ndare, vilket ocks\u00e5 bidrar till fallande engagemang.  Detta kan ocks\u00e5 leda till ett gradvis f\u00f6rlust av intresse f\u00f6r plattformen, s\u00e4rskilt om den n\u00e5r en punkt d\u00e4r annonsering kan ta \u00f6ver organiska inl\u00e4gg.  Vi f\u00f6rv\u00e4ntar oss inte detta inom kort, men det \u00e4r fortfarande ett intressant perspektiv att t\u00e4nka p\u00e5 n\u00e4r man t\u00e4nker p\u00e5 plattformens framtid.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hur_kan_jag_behalla_mitt_varumarkes_engagemang\"><\/span><strong>Hur kan jag beh\u00e5lla mitt varum\u00e4rkes engagemang?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Det \u00e4r bra att fokusera p\u00e5 ditt eget varum\u00e4rkes resultat fr\u00e5n \u00e5r till \u00e5r p\u00e5 Instagram, sp\u00e5ra engagemang (gillar, kommentarer, reposter, klick) och om det nyligen har \u00e4ndrats.<\/p>\n<p>Vilka inl\u00e4gg genererade mest engagemang?<\/p>\n<p>Vad f\u00f6rv\u00e4ntar sig din publik av dig?<\/p>\n<p>Kommer en ny id\u00e9 att \u00f6ka engagemanget?<\/p>\n<p>Din n\u00e4rvaro p\u00e5 alla plattformar borde hj\u00e4lpa dig att sp\u00e5ra dina framsteg varje \u00e5r, och \u00f6kat engagemang \u00e4r en stor vinst.  Men \u00e4ven om du lyckas skapa konsekvent engagemang \u00e4r detta fortfarande en vinst eftersom inte alla varum\u00e4rken kan uppn\u00e5 detta.<\/p>\n<p>Dessutom beh\u00f6ver du inte avvisa videoinl\u00e4gg p\u00e5 grund av den totala minskningen i engagemang de s\u00e5g p\u00e5 andras inl\u00e4gg.  Eftersom videoinneh\u00e5llet forts\u00e4tter att \u00f6ka p\u00e5 alla plattformar \u00e4r det upp till ditt varum\u00e4rke att engagera din publik och uppr\u00e4tth\u00e5lla ett efterl\u00e4ngtat engagemang.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Avlagsna\"><\/span><strong>Avl\u00e4gsna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">Socialt brus kan \u00f6ka och Instagram h\u00e5ller p\u00e5 att bli en av de mest konkurrenskraftiga plattformarna, men du kan fortfarande hitta framg\u00e5ng genom att f\u00f6lja dessa enkla tips:<\/p>\n<ul>\n<li>Var autentisk<\/li>\n<li>Vara kreativ<\/li>\n<li>T\u00e4nk utanf\u00f6r l\u00e5dan<\/li>\n<li>Lyssna p\u00e5 din publik<\/li>\n<li>Skapa en gemenskap<\/li>\n<li>Experimentera med nya typer av inneh\u00e5ll<\/li>\n<li>Var mottaglig<\/li>\n<\/ul>\n  <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogging-techies.com\/sw\/engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015\/#Varfor_ar_det_en_reducerad_engagemang\" >Varf\u00f6r \u00e4r det en reducerad engagemang?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogging-techies.com\/sw\/engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015\/#Hur_kan_jag_behalla_mitt_varumarkes_engagemang\" >Hur kan jag beh\u00e5lla mitt varum\u00e4rkes engagemang?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogging-techies.com\/sw\/engagemangsgraden-pa-instagram-har-minskat-med-33-sedan-2015\/#Avlagsna\" >Avl\u00e4gsna<\/a><\/li><\/ul><\/nav><\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Instagram m\u00e5 vara bland de mest popul\u00e4ra sociala plattformarna, men det betyder inte att engagemangsgraden inte kan p\u00e5verkas av det v\u00e4xande antalet varum\u00e4rken som ansluter sig till det. Hur kan du beh\u00e5lla din egen engagemang? Instagram har sett en imponerande tillv\u00e4xt de senaste \u00e5ren och dess senaste till\u00e4gg av liveber\u00e4ttelser gav fler sk\u00e4l f\u00f6r en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":788695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogging-techies.com\/wp-content\/uploads\/2023\/06\/10.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-788694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggar"],"_links":{"self":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/788694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/comments?post=788694"}],"version-history":[{"count":0,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/posts\/788694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media\/788695"}],"wp:attachment":[{"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/media?parent=788694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/categories?post=788694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogging-techies.com\/sw\/wp-json\/wp\/v2\/tags?post=788694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}